Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Wireless Emergency Alerts Give NYC a Rude Awakening
In recent years, CTIA-The Wireless Association has worked with federal agencies to plug mobile phones into warning systems…
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Marketing / CommunicationsArticleOver 5 years old
Award-Winning Zoo Atlanta Welcomes Twin Panda Cubs
Zoo Atlanta, which received the International Conservation Award from the Association of Zoos and Aquariums last year for…
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Marketing / CommunicationsArticleOver 5 years old
Highlights: 2013 Association Social Media Report
A new study highlights what social networks associations are adopting and the amount of activity various associations are…
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Marketing / CommunicationsArticleOver 5 years old
Listening to Your Members: Communication is a Two-Way Street
Hey you, are you listening to your members or just talking to them? Here's how to improve the…
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Marketing / CommunicationsArticleOver 5 years old
What Red Bull Can Teach You About Content Marketing
How to turn your brand story into action. Also: A new tool helps users find content based on…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pitching Your Event to the Media
Trying to get the press to cover your event? Check out these ideas to get them interested. Also:…
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Marketing / CommunicationsArticleOver 5 years old
No Letters Left: Game Ends for National Scrabble Association
The National Scrabble Association, which helped shepherd the game’s public profile for decades, closed its doors after game…
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Marketing / CommunicationsArticleOver 5 years old
Internet Association Uses Its Website to Expand Its Mission
How the Internet Association uses its online presence to promote its goals. Also: why conference speakers should engage…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Turbulence Ahead for Frequent Flyers
Four airlines make changes to their frequent flyer programs—here's what you should know. Also: No, your nephew should…
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Marketing / CommunicationsArticleOver 5 years old
IFTTT: A Recipe for Improved Productivity—On Your Smartphone
Social media management tool IFTTT gets an iPhone app. Also: Design the way you make decisions. It’ll create…
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Marketing / CommunicationsArticleOver 5 years old
Leukemia and Lymphoma Society: Clear Leadership, Clear Message
The Leukemia and Lymphoma Society's "Someday Is Today" campaign is a good case study in marketing and branding---and…
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Marketing / CommunicationsArticleOver 5 years old
What You Can Learn From Free Slurpee Day
Free Slurpee Day offers a free lesson is smart marketing. Also: How to weed out advertising in your…
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Marketing / CommunicationsArticleOver 5 years old
Advertising Groups Struggling to Self-Regulate Native Advertising
If advertising groups continue to have trouble self-regulating native advertising, the Federal Trade Commission might be forced to…
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Marketing / CommunicationsArticleOver 5 years old
Jay-Z’s ‘Holy Grail’ Sparks Change in RIAA’s Award Rules
The Recording Industry Association of America updated its rules for certifying gold and platinum digital albums in light…
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Marketing / CommunicationsArticleOver 5 years old
The Secret to Upworthy’s Success? One Awesome Headline
The "meaningful content" platform Upworthy is one of the fastest-growing online media outlets in history based on traffic…
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Marketing / CommunicationsArticleOver 5 years old
Calls to Action: Don’t Beat Around the Bush
Why your organization should focus on detailed language in its calls to action. Also: How to keep the…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Work Email Causes Confusion, Resentment
New research suggests you should mind your manners and notice personality-type cues when sending and receiving email at…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Email Marketing 101
Before you push the send button, consider whether your email is relevant to the receiver. Also: Don’t run…
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Marketing / CommunicationsArticleOver 5 years old
NFHS Network: High School Association Preps Broadcast Debut
The National Federation of State High School Associations has announced plans to launch NFHS Network; subscription based all-digital…
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Marketing / CommunicationsArticleOver 5 years old
Librares to Help Get Word Out About Health Insurance Exchanges
With the Affordable Care Act's health insurance exchanges set to come online in a few months, the American…
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Marketing / CommunicationsArticleOver 5 years old
National Fire Protection Association Responds After Yarnell Tragedy
The National Fire Protection Association responded rapidly to the loss of 19 firefighters who died battling a wildfire…
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Marketing / CommunicationsArticleOver 5 years old
Why Mobile Email Signatures Are Surprisingly Important
Typos. Everyone makes them. A new study shows people are more inclined to forgive grammatical errors when sent…
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Marketing / CommunicationsArticleOver 5 years old
Replace Google Reader With These New Options
We’ve finally reached the end of the line. Google Reader is gone. But on the plus side, a…
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Marketing / CommunicationsArticleOver 5 years old
What “White House Down” Teaches About Engagement
How the director of summer blockbuster White House Down keeps moviegoers on the edge of their seats. Also:…
