Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Study: Association Content Is Most Trusted Among Buyers
Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among…
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Marketing / CommunicationsArticleOver 5 years old
Look at Me: Making the Case for Eye Contact at Work
New research suggests that mobile devices are increasingly interfering with the eye contact we make with others and…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Hip Hop Creates Fresh Content
Old-school hip-hop is more than rhymes: It teaches us to remix and create fresh marketing content. Also: Kick…
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Marketing / CommunicationsArticleOver 5 years old
Survey Lets Travelers Recognize Top Airlines
The Airline Passenger Experience Association’s Passenger Choice Awards honor airlines for top-notch flight experiences and also serve as…
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Marketing / CommunicationsArticleOver 5 years old
Celebrate Your Success with Commemorative Collages
Innovation is on the rise at this year’s MM&C. One company is using 3-D art to change the…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Rise of Vine
Twitter’s video-sharing tool, Vine, is growing like a weed. What could it add to your association’s social media…
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Marketing / CommunicationsArticleOver 5 years old
Rohit Bhargava: The Power of Likeability
It's not enough to just be good at what you do. Modern brands must be human, trustworthy, and…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Theater Owners Push for Shorter Movie Trailers
Do lengthy previews deter you from going to the movies? The National Association of Theater Owners thinks so…
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: I Can’t Live Without My … iPassword App
If you're struggling to keep track of all the passwords you need to know, iPassword could help you…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Elementary School Principals’ Reports to Share
The National Association of Elementary School Principals provides members with a monthly "Report to Parents" offering advice on…
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: Keep Up With Mobile Members
How to keep pace with mobile members through networking, streaming and content publishing.
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Marketing / CommunicationsArticleOver 5 years old
Visual Content Sharing: LinkedIn Gets Prettier, Adds Update Styles
In a move that puts it in competition with newer social networks and, potentially, cloud platforms, business-oriented LinkedIn…
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Marketing / CommunicationsArticleOver 5 years old
How Publishing Platform Medium Encourages Collaboration
What your association can learn from Medium's collaborative network. Also: Gmail gets more organized, sorting emails into categories.
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Marketing / CommunicationsArticleOver 5 years old
BBQ Safety: Fire Protection Group Has Tips for Summer Cooks
With the summer grilling season now in full swing, an association committed to fire prevention has launched its…
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Marketing / CommunicationsArticleOver 5 years old
Penguin Book Truck: Not Your Regular Conference Booth
Penguin’s bookstores on wheels will roll into this week’s Book Expo America. Also: How your association can use…
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Marketing / CommunicationsArticleOver 5 years old
Thank Your Staff: Where A Simple ‘Thank You’ Can Take You
Thank your staff for their efforts. It just could have a positive effect on their work ethic.
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Marketing / CommunicationsArticleOver 5 years old
WordPress’ 10th Anniversary: How Community Drives Success
In the past ten years, the blogging platform WordPress has become one of the most widely-used pieces of…
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Marketing / CommunicationsArticleOver 5 years old
Charting a Fictitious Advertising Campaign’s Viral Boost
The Outdoor Advertising Association of America recently sponsored a test campaign asking people to vote for the next…
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Marketing / CommunicationsArticleOver 5 years old
Anchored Putting Banned: Golf Association Approves Controversial Rule
After months of heated discussions amongst golfers, fans, and the media, the sport’s U.S. governing body made a…
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Marketing / CommunicationsArticleOver 5 years old
Sure, Expand Your Audience. But Don’t Forget Your Base
Don’t throw out a new audience just because a new one is important to your long-term strategic goals.…
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Marketing / CommunicationsArticleOver 5 years old
Two-Step Authentication: Twitter Gains Functionality After Hacks
After spending the first half of the year facing a series of embarrassing incidents involving hacked Twitter accounts,…
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Marketing / CommunicationsArticleOver 5 years old
Daily Deals: Restaurant Group Provides Best Practices
Daily deals can be hit-or-miss marketing tactics for the restaurant industry. To help its members get the most…
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Marketing / CommunicationsArticleOver 5 years old
Protect Your Association’s Brand: When it’s the Wrong Time
As two recent incidents show, the dangers of coming down too hard on fans, enthusiasts, or the quote-unquote…
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Marketing / CommunicationsArticleOver 5 years old
Networking Via Social Media: Here’s One Expert’s Secret
How one twentysomething became one of the most trusted voices in social media. Also: Tech community leader explains…
