Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Simple Measure of Gobbledygook: Chart Your Site’s Reading Complexity
With a recent study showing that many medical association sites are written at levels above those of their…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Policy: How Not to React to Criticism
A recent brand meltdown of epic proportions that swept across the internet last week shows the importance of…
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Marketing / CommunicationsArticleOver 5 years old
Gamification Marketers: New Study Offers Hope for Success
Gamification may not be a fad after all. Marketers just need to retool their strategy if they want…
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Marketing / CommunicationsArticleOver 5 years old
Get More Email Responses: Make People Hit the Reply Button
Are your business emails falling on deaf ears? Fortunately, we have some ideas to help you get more…
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Marketing / CommunicationsArticleOver 5 years old
Study: Mobile Marketing Field Growing Quickly
According to a new study by the Mobile Marketing Association, the field is experiencing rapid growth in both…
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Marketing / CommunicationsArticleOver 5 years old
How the MPAA Changed Tactics With a New Website
After spending years focusing on the growing piracy issue by fighting the sources of said piracy, the Motion…
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Marketing / CommunicationsArticleOver 5 years old
Use Snapchat: How Brands Find New Ways to Engage
How Snapchat could create a bond between your association and its members. Also: A contest across multiple social…
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Marketing / CommunicationsArticleOver 5 years old
New Google+: The Social Network Gets a New Look
Google+’s redesign shows they’re leaning towards socially visual content. Also: Don’t let conflict between board members go undiscussed.
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Marketing / CommunicationsArticleOver 5 years old
Recording Industry Group Adapts to Changing Technologies
Associations often struggle with change, but the Recording Industry Association of America—which recently updated the way it measures…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Strategy: From Big Ideas To Practice
Apply these ideas from The Atlantic’s New York Ideas Conference to your social media strategy. Also: Gain some…
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Marketing / CommunicationsArticleOver 5 years old
Great Gatsby: Believe the Social Media Hype
Social media predicted The Great Gatsby would be a hit, even when the film got subpar reviews. Could…
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Marketing / CommunicationsArticleOver 5 years old
Social Presence: Keep Things Focused
Instead of keeping a presence on every social network, you should instead stick to what you’re best at.…
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Marketing / CommunicationsArticleOver 5 years old
In-Flight Electronics: How The Landscape’s Changing
With the Federal Aviation Administration considering changes to in-flight electronic rules, an association's new study shows many travelers…
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Marketing / CommunicationsArticleOver 5 years old
Calorie Counts: Food Marketers Raise Concern Over Regulations
A section of the Affordable Care Act requires food companies to list calorie counts on menus or food…
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Marketing / CommunicationsArticleOver 5 years old
Reach Millennial Audiences: Tap Into Their Nostalgia
Looking to reach millennial audiences? Help generations X and Y relive their childhood, says Mashable founder Pete Cashmore.…
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Marketing / CommunicationsArticleOver 5 years old
Airline Websites Outsell U.S. Online Travel Agencies
U.S. fliers are now more likely to book through an airline’s website directly, instead of through an online…
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Marketing / CommunicationsArticleOver 5 years old
Creative Cloud: Adobe Ditches the Shrink-Wrap
In a move that could prove a shot across the bow for productivity software, Adobe has announced they…
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Marketing / CommunicationsArticleOver 5 years old
Localization Options: Reach International Audiences on Social
If your association is looking to go global, the hard part might be tailoring that approach for each…
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Marketing / CommunicationsArticleOver 5 years old
Watch or Read? Magazines Offering Online Video Content
Condé Nast announced the addition of more than 30 new online video series to accompany some of its…
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Marketing / CommunicationsArticleOver 5 years old
SEO Tricks: Improve Your Event’s Web Reach
Increase your event's web presence through your social and blogging activity, among other things. Also: how to identify…
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Marketing / CommunicationsArticleOver 5 years old
Hotmail, We Bid You Adieu
After 18 years of service, Microsoft nixed Hotmail and migrated all of its users to Outlook.com. Also: Do…
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Marketing / CommunicationsArticleOver 5 years old
Novell Filr: A Cloud-Style App For Enterprise Needs
Apps like Dropbox and Google Drive are popular with users, but they don’t work with your enterprise infrastructre.…
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Marketing / CommunicationsArticleOver 5 years old
Boston Athletic Association: Looking to Members After a Tragedy
What do you do when a tragedy hits close to home? The Boston Athletic Association is taking cues…
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Marketing / CommunicationsArticleOver 5 years old
Marketing 911 Helpline: For Small-Business Marketing Emergencies
The Marketing 911 Helpline, launched by the National Association of Small Business Professionals, serves as a forum for…
