Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Leukemia and Lymphoma Society: A Cause With Personality
The Leukemia and Lymphoma Society took a page from the corporate branding playbook for its new fundraising campaign.…
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Marketing / CommunicationsArticleOver 5 years old
My Workspace: Christina Garneski’s Aloha Spirit
How Christina Garneski’s good turn came back to her in a bottle.
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Marketing / CommunicationsArticleOver 5 years old
Good Counsel: And Now, a Word About Sponsors
Know how the IRS views your sponsorship revenue.
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Marketing / CommunicationsArticleOver 5 years old
Brought to You By… Fireworks
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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Marketing / CommunicationsArticleOver 5 years old
Study: Paid Content Is Growing On Us
The second annual Digital News Report found that more people are paying for online news, suggesting that readers…
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Marketing / CommunicationsArticleOver 5 years old
New York High Court Rules In Starbucks Barista Case
In the battle of the baristas and who gets the tips, NY high court rules that baristas must…
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Marketing / CommunicationsArticleOver 5 years old
Is Facebook Fading? What Could Be Next on the Social Media Horizon?
Although the social media behemoth is probably not receding into the internet abyss any time soon, its popularity…
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Marketing / CommunicationsArticleOver 5 years old
Report: Tablet Sales Surging, PC Sales Sliding
According to new estimates from Gartner, the worldwide tablet market is seeing large increases, while more traditional desktops…
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Marketing / CommunicationsArticleOver 5 years old
Google Mobile SEO: Smartphones Get Search Priority
In a series of recent comments, Google has hinted that sites which fail to properly tailor their approach…
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Marketing / CommunicationsArticleOver 5 years old
Twinkies: Don’t Underestimate the Power of Nostalgia
What Twinkies can teach us about the value of emotion. Also: When Google Reader shuts down July 1, will…
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Marketing / CommunicationsArticleOver 5 years old
Why Instagram Can’t Be Ignored: An Essential Tool for Marketers
Late last year, it seemed like the mobile-first social network might lose steam over a privacy controversy. Instead,…
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Marketing / CommunicationsArticleOver 5 years old
“Around the World in 80 Jobs”: Learn From a Blog Copycat Scandal
When a travel blogger learned that a human resources company took his concept and used it for a…
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Marketing / CommunicationsArticleOver 5 years old
Toy Industry Association Stays Silent on Lego Study
Though a recent study on the increasing number of grumpy LEGO characters received a lot of media attention,…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Embrace Your Failures
Millionaires don’t just achieve success overnight. Success means taking a risk, and if you fail, get up and…
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Marketing / CommunicationsArticleOver 5 years old
Many Nonprofits Value Video, But Struggle With Analytics
A recent survey finds that while most nonprofits consider video valuable, few know how to track results from…
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Marketing / CommunicationsArticleOver 5 years old
Apple’s iOS7 Interface Revamp: 4 Things You Should Consider
Last week’s announcement of an interface revamp for iOS7 got mixed reviews, but with end users likely to…
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Marketing / CommunicationsArticleOver 5 years old
Microsoft Office Hits the iPhone: What You Should Know
In a move that some users have been clamoring for for ages, Microsoft is bringing its long-dominant Office…
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Marketing / CommunicationsArticleOver 5 years old
Highlight Your Accomplishments, Not Your Ego
Highlight your accomplishments at work. One study suggest Facebook and Twitter users are becoming more narcissistic. Also: Top…
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Marketing / CommunicationsArticleOver 5 years old
“While We’re Young”: Golf Association’s Message to Putters
In a series of fun new videos designed to get golfers to play faster, the United States Golf…
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Marketing / CommunicationsArticleOver 5 years old
Google’s Social Services for Businesses Get Unified Dashboard
If you have a page on Google+, the company’s new Dashboard could help you ensure that you’re not…
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Marketing / CommunicationsArticleOver 5 years old
What’s in an Association Name Change?
The National Association for the Advancement of Fat Acceptance involved its members in discussions about a potential name…
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Marketing / CommunicationsArticleOver 5 years old
Marketing, Membership & Communications: Where Tech Comes in
Complicated and at times technical issues were common themes during last week’s ASAE’s 2013 Marketing, Membership & Communications…
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Marketing / CommunicationsArticleOver 5 years old
Your Association’s Rebranding: Handle With Care
How not to change your association’s brand and mission. Also: Don’t let these factors hinder your creativity.
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Marketing / CommunicationsArticleOver 5 years old
Can Feedly Replace Google Reader as King of RSS Readers?
Less than a month from now, Google Reader will be gone, and Feedly is positioning itself as the…
