Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Build Community With Mobile Apps
Use technology to engage new audiences. Also: Buy a content management system your employees won’t hate.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Is it Time for a Redesign?
Just because your website works doesn’t mean it can’t get better. Also: why Google+ is failing.
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Marketing / CommunicationsArticleOver 5 years old
If Astrophysicists Can’t Figure Out Airplane Boarding, Who Can?
Airlines aren’t the only ones who can’t find the right strategy to board airplanes effectively. Also: 10 reasons…
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Marketing / CommunicationsArticleOver 5 years old
What You Could Learn From Starbucks’ Embrace of Mobile Payments
Starbucks serves up success with mobile phone payments. Also: Using data to meet the changing needs of membership.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Don’t Hand Good Ideas To a Committee
Why small meetings help stop naysayers from killing good ideas. Also: Even the low-quality, spammy ads offer good…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Rolling Out Embeddable Posts
Bloggers rejoice! Embeddable posts are debuting on Facebook—though most users will have to wait a little bit.
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Marketing / CommunicationsArticleOver 5 years old
Global Spotlight: BOMA International’s Survey Says…
BOMA International gets a grip on global tenants.
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Member Marketers
How a pharmacists group is using a marketing toolkit for its meetings.
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Marketing / CommunicationsArticleOver 5 years old
American Society of Civil Engineers’ Mobile Report Card
To deliver industry data, the American Society of Civil Engineers' app makes the grade.
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Marketing / CommunicationsArticleOver 5 years old
Brought to You By… Condiments
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Do You Work During Your Vacation?
More than half of people surveyed say their boss expects them to work during vacation. Plus: Are Facebook…
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Marketing / CommunicationsArticleOver 5 years old
Biotech Group Engaging In More Transparency Over GMOs
The Council for Biotechnology Information acknowledged it wasn’t doing a good job of communicating information on genetically modified…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: What To Expect From The New WordPress
Popular blogging platform WordPress gets an update. Here’s what you need to know. Also: Breathe new life into…
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Marketing / CommunicationsArticleOver 5 years old
The “Promotions” Tab: Raise Your Eyebrow About Gmail’s Changes
When word arose about changes that the world’s largest email service made to the way it organizes messages,…
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Marketing / CommunicationsArticleOver 5 years old
The Rise of the Chief Digital Officer
More companies are adding chief digital officer to the ever-expanding list of C-level execs. What could a CDO…
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Marketing / CommunicationsArticleOver 5 years old
Video Contest Aims to Promote Value of “Everyday Chemistry”
The American Chemical Society is sponsoring a video competition to showcase the importance of chemistry in everyday life.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How to Write an Effective Op-Ed
Publishing an effective op-ed in the local paper can be a boon for your organization. Don’t blow it.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: When to Hire a Social Media Agency
No time to update Twitter and Facebook? There’s an agency for that. Plus: 11 tips for surviving your…
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Marketing / CommunicationsArticleOver 5 years old
Maybe Facebook Isn’t Fading: Mobile Drives Record Quarter
The company may have faced multiple knocks on its ability to adapt its platform for an increasingly-mobile world,…
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Marketing / CommunicationsArticleOver 5 years old
TradeMarks Study: Who Ranks Highest in Social Media?
A new study, the TradeMarks Model, scored Washington DC-based associations according to 15 characteristics. Can you guess the…
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Marketing / CommunicationsArticleOver 5 years old
Could Gmail’s Big Changes Hurt Email Open Rates?
How Gmail’s new inbox interface could affect email open rates. Also: Does your staff’s view of the organization…
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Marketing / CommunicationsArticleOver 5 years old
Personality as Brand: Four Lessons From Nate Silver’s Move to ESPN
Statistics blogger and journalist Nate Silver has made a dramatic move from The New York Times, which benefited…
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Marketing / CommunicationsArticleOver 5 years old
Ad Council, Keep America Beautiful Reunite, Launch New Campaign
More than 40 years after launching the iconic “The Crying Indian” campaign, Keep America Beautiful and the Ad…
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Marketing / CommunicationsArticleOver 5 years old
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