Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
CO Everywhere: Mapping Your Social Signal
A new app helps organizations visualize relevant social media traffic. Also: How to prevent your website from becoming…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Customer Experience Got Old School
Customer experience is in for a face lift, courtesy of the digital age. Plus: how Gen Y would…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Why CEOs Should Cut Back on Email
How cutting back on online communication can improve productivity. Also: a list of dos and don’ts for social…
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Marketing / CommunicationsArticleOver 5 years old
Sweet Synergy or Something Else? Parsing Android’s KitKat Deal
Google drew both plaudits and confused reactions this week when it decided to try out a co-branded marketing…
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Marketing / CommunicationsArticleOver 5 years old
Online Redesigns: When to ‘Blow Up’ Your Website
Telltale signs that it's time for an online redesign. Also: how to draft a compelling value proposition.
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Marketing / CommunicationsArticleOver 5 years old
Ethanol Group Changes Approach to Lobby the Public
Outgunned in Washington by Big Oil’s big money, ethanol trade group Growth Energy is trying a different tack:…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Google Glass Will Get You Glogging
Video blogging’s future may soon lie in the eyes of the beholder … if they’re wearing Google Glass.…
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Marketing / CommunicationsArticleOver 5 years old
Associations React After CBS, Time Warner Cable Reach Deal
In a fight that found viewers in the middle of a conflict between a broadcaster and the country’s…
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Marketing / CommunicationsArticleOver 5 years old
Endangered Artifacts Create Buzz for Museums Group
An online poll asking the public to choose the top 10 endangered artifacts in Virginia drew over 181,000…
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Marketing / CommunicationsArticleOver 5 years old
Comment Sections: Time to Give Online Discourse a Rethink?
By equal measure, comment sections can be either the most important part of your online presence or the…
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Marketing / CommunicationsArticleOver 5 years old
Study: Travelers Hungry for Culinary Experiences
A new study from the World Food Travel Association illustrates the importance of promoting food and drink when…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Anatomy of a Modern Employee
Times are changing, but not all employees are keeping up with the modern workforce. Here’s what you should…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Is the Next Step More Personalization?
Could a tech titan's media buy be a sign that the personalization trend is rising, fast? Also: Being…
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Marketing / CommunicationsArticleOver 5 years old
Lost At Sea? There’s An App for That, Irish Sailing Association Says
The Irish Sailing Association recently launched a mobile app to help transmit boaters’ voyage information to the Irish…
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Marketing / CommunicationsArticleOver 5 years old
Digital Marketing Strategy: The Disconnect Between CMOs and CIOs
A new survey of these C-suite executives illustrates the differences in perspectives on digital marketing strategy and how…
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Marketing / CommunicationsArticleOver 5 years old
Body Language: It’s All In Your Posture
Why body language matters in professional situations. Also: WordPress makes embedding social media content a little bit easier.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Make Your Content Significant and Shareable
The secret to creating content your members will read—and share. Also: One principle that’s a constant that for…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Hand Your Social Media Feeds Over to the Robots
New to the social media horizon are apps that automatically schedule and find content—slicing, dicing, and throwing it…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Another Way to Think About Design
If you're trying to influence people, design is a great way to do it, marketing expert Seth Godin…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Millennials Imagine No Possessions
Millennials don’t care much about possessions like expensive cars. What do they value? Plus: Ex-Googlers answer common SEO…
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Marketing / CommunicationsArticleOver 5 years old
LGBT Groups Advise Media Outlets on Manning’s Gender Identity
After Pfc. Bradley Manning announced on Thursday that she wished to be known as Chelsea and undergo hormone…
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Marketing / CommunicationsArticleOver 5 years old
Digital Marketing Efforts Increase ROI for the Exhibition Industry
Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing…
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Marketing / CommunicationsArticleOver 5 years old
Anonymous Comments: Taking a Stand Against Internet Trolls
Why The Huffington Post decided to remove anonymous comments from its site. Also: one legal association's efforts to…
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Marketing / CommunicationsArticleOver 5 years old
Elmore Leonard: Writing Tips You Can Learn From
Even if you’re not writing the Great American Novel, you can certainly write like you are. Borrow some…
