Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Responding to Your Critics
How to address negative comments on social media. Plus: extend the value of your conference beyond the physical…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Response to Customers Too Slow in the Social Media Age
Today’s consumers—and association members—expect their questions to be answered, like, yesterday. But research shows that in email and…
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Marketing / CommunicationsArticleOver 5 years old
FCC to Accept Applications for Nonprofit FM Radio Stations (Eventually)
For the first time since 2000, the Federal Communications Commission is preparing to open an application window for…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Is Your Association Like Game of Thrones?
Does your organization’s political culture resemble an episode of Game of Thrones? Plus: How to analyze member feedback.
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Marketing / CommunicationsArticleOver 5 years old
Visitors Bureaus and Businesses Feel the Shutdown’s Sting
The effects of the government shutdown are on full display from coast to coast. But few organizations have…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Trying to Do Too Much With Your Website?
When your website design is a hindrance to your members. Plus: why raising your overhead costs is a…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Silver Lining in Employee Turnover
Why losing employees isn’t always such a bad thing. Also: what to do when your newsletter can’t keep…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pro Tips for Using Twitter
Here are 10 ways your association can build its brand on Twitter. Plus: Meet the jurors of this…
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Marketing / CommunicationsArticleOver 5 years old
Study: People Want to See Impact of Charity-Linked Buys
Consumers who purchase charity-linked products want more than just to purchase more wristbands, or pom-poms, or, you know,…
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Marketing / CommunicationsArticleOver 5 years old
Change or Die: The New Marketing Imperative
At the recent annual conference of the Association of National Advertisers, corporate marketing executives discussed how technology advances…
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Marketing / CommunicationsArticleOver 5 years old
Give New Life to Your Presentations
How to make old content new again. Also: what your association needs to know about Google's new secure…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Engage Your Members With Visuals
Seven ways to jazz up nonprofit infographics. Plus: how to create a winning content plan.
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Marketing / CommunicationsArticleOver 5 years old
Sticky Messaging: Study Shows the Growth of Content Marketing
A new survey from the nonprofit Content Marketing Institute finds that 73 percent of business-to-business marketers are producing…
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Marketing / CommunicationsArticleOver 5 years old
Groups Woo Foodies Online to Boost Customer Savvy
Need a great pasta recipe or a way to incorporate more pecans into your diet? There’s new help…
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Marketing / CommunicationsArticleOver 5 years old
When Function Trumps Form
Get better results when launching your next website or content program. Plus: How to write emails your members…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Getting Your Staff In On The Conversation
If only the problem were getting your employees to stop talking. Here's how to encourage your staff to…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How to Communicate Better With Instagram
Inject some personality—and some fun—into your member outreach campaigns with Instagram. Plus: look for these red flags when…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What Jeff Bezos Would Bring to an Association
With Jeff Bezos getting comfortable at The Washingon Post, one association pro imagines what Bezos would do on…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How To Communicate Across Cultural Dividers
Cross global lines—and reach potential members—with a refresher course in cultural communications. Passport not required. Plus: mistakes to…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Marketing Tips From The Rolling Stones
What the Rolling Stones can teach us about marketing success. Also: How to measure member satisfaction.
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Marketing / CommunicationsArticleOver 5 years old
Association Marks More Than 90 Years of Fire Prevention Awareness
Next week begins National Fire Prevention Week, which got its start as a way to commemorate the Great…
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Marketing / CommunicationsArticleOver 5 years old
Associations Now: What We’ve Learned During Our First Year
Over the past year at AssociationsNow.com, we've gained a pretty wide view of what it takes to create…
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Marketing / CommunicationsArticleOver 5 years old
Social Snapshot: September/October 2013
What people are saying in association social spaces: Including issues on big data, member value, branding and analytics.
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: Hybrid Mobile Apps Offer A Better Blend
Hybrid mobile apps marry native capabilities with web technology.
