Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Best Decision Isn’t Always Easy
A toy company's legal battle with a legendary rap group ends, and its mea culpa offers a good…
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Marketing / CommunicationsArticleOver 5 years old
Making Introductions: Landmen Group Launches “Meet Us” Campaign
Facing negative media depictions and a lack of knowledge about their profession, the American Association of Professional Landmen…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Now Buffer Does the Two-Step
The social management platform Buffer boosts its security measures following an October hack. Plus: The index card's clever…
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Marketing / CommunicationsArticleOver 5 years old
Kobe Bryant: Give Your Future Hall-of-Famers Some Love
Why Kobe Bryant's giant contract with the Los Angeles Lakers is worth every penny (and why it's relevant…
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Marketing / CommunicationsArticleOver 5 years old
As Industry Changes, Environmental Industry Associations Recycles Name
To help unite various players in the recycling and waste-management industry, the Environmental Industry Associations announced last week…
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Marketing / CommunicationsArticleOver 5 years old
Boxer: The Latest Email App Contender
The social-enabled email app Boxer comes with a must-have feature for nearly every office environment—Exchange support. Also: Create…
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Marketing / CommunicationsArticleOver 5 years old
Journalism Groups Ask White House for a Better View
Over the years, the White House's widely-followed Flickr page has given the public a bird's eye view into…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Millennial Membership Lessons From Churches
Much like associations, churches are trying to draw in millennials as members—here’s what they’ve learned. Plus: Condense that…
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Marketing / CommunicationsArticleOver 5 years old
Got Milk? What Associations Can Learn from the Popular Ad Campaign
This year marks the 20th anniversary of one of the most prolific ad campaigns in the history of…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Inspire a Community Like Batkid Did
What Batkid’s story can teach community managers about mobility. Also: Digital community members are your teammates in the…
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Marketing / CommunicationsArticleOver 5 years old
Study: Businesses Think Big So You Will Shop Small This Thanksgiving
Seventy percent of small-business owners believe Small Business Saturday will be helpful in attracting new business this holiday…
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Marketing / CommunicationsArticleOver 5 years old
Global Entry Trusted Traveler Program Hits Major Milestone
Months after U.S. Customs and Border Protection announced an expansion of the international “trusted traveler” program, its enrollment…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Storytelling for Newbies
Why it's important to work on your storytelling skills. Also: Create a framework for members and volunteers to…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: When It’s Time to Ditch the Membership Cards
The story of one organization that eliminated membership cards, while keeping everyone's interests in mind. Also: Communication techniques…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Refresh The Creative Juices
Refresh your creative ways with a shot (or two) of inspiration. Also: The wrong way to praise good…
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Marketing / CommunicationsArticleOver 5 years old
How Are You Celebrating America Recycles Day?
Happy America Recycles Day! Here’s how some associations are recognizing the only national day dedicated to promoting and…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Rap Genius, Annotated
A well-funded music startup targeted by the National Music Publishers' Association earlier this week says that it has…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Brand Better, Association Marketers
What association marketers can learn from their corporate counterparts.
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Marketing / CommunicationsArticleOver 5 years old
Talking Tech: App Alternatives
American Institute of Architects Managing Director of Web Management and Development Jonathan Sullivan on thinking outside the mobile-app box.
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My… Voxer App
Use Voxer, a push-to-talk app, to send live voice messages instantly.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Overcoming Your Underconfidence
Push that insecurity aside—here’s how to pretend to be (and eventually become) more confident. Plus: Encouraging staff to…
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Marketing / CommunicationsArticleOver 5 years old
PR Professionals: Make the Media Come to You
As an association, what does it take to establish yourself as a go-to resource for the media? A…
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Marketing / CommunicationsArticleOver 5 years old
Neighborhood Watch Goes Digital
A new web-based tool released this week by the National Association of Neighborhood Watch Organizations is designed to…
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Marketing / CommunicationsArticleOver 5 years old
Dégagé Ministries: A Well-Crafted Nonprofit Video Pitch
How one religious nonprofit group found the perfect way to push its message this Veterans Day. Also: The…
