Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Social Snapshot: The Latest From Association Social Spaces
What people are saying in association social spaces: Including issues on board leaders, deducting intelligence from analytics and…
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Marketing / CommunicationsArticleOver 5 years old
My Workspace: Duane Eaton, CAE Plays Ball!
Even in the off season, Duane Eaton recalls the boys of Summer.
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Get More People to Open Your Emails
A new benchmarking report on email marketing, which analyzes emails from more than 800 associations, outlines some of…
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Marketing / CommunicationsArticleOver 5 years old
Developing a Thought Leadership Mindset
Becoming a thought leader takes time, discipline, and innovation. But, in its basic form, it comes down to…
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Marketing / CommunicationsArticleOver 5 years old
Nonprofit Web Developer: Make Sure Going Mobile Makes Sense
Why one nonprofit web developer, when doing its market research, realized responsive wasn't the way to go. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Desperately Seeking Social Media ROI
Not sure how your association can measure the ROI of social media? You're not alone. Large and small…
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Marketing / CommunicationsArticleOver 5 years old
What Roger Ebert Taught Us About Engagement
Even through sickness, Roger Ebert communicated with the world via social media—and gained a new audience in the…
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Marketing / CommunicationsArticleOver 5 years old
When a Pork Chop Isn’t a Pork Chop: Trade Groups to Rename Prime Cuts
Two meat associations, with the blessing of the USDA, are working on new names for cuts of beef…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Throw Away Your Best Practices Handbook
How following industry best practices could hinder your innovation. Also: Have a long to-do list? Get things done…
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Marketing / CommunicationsArticleOver 5 years old
Glassdoor Widens the Business of Social Recruiting
The online job site announced a new tool that allows employers to track how employees rate their organization,…
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Marketing / CommunicationsArticleOver 5 years old
40 Years of the Cellphone: Key Moments in Mobile History
It may have started with the ultimate gloat, but in the 40 years since the first cellphone call,…
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Marketing / CommunicationsArticleOver 5 years old
Study: Screen Size Doesn’t Matter Much for Mobile Users
The content that consumers choose to view on a smartphone, tablet, or laptop depends more on their location…
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Marketing / CommunicationsArticleOver 5 years old
The Virtues of Being an Early Adopter
Even if your association doesn't immediately jump on the latest tech trends, that doesn't mean you shouldn't be…
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Marketing / CommunicationsArticleOver 5 years old
Temkin Group Study: Internet Usage Tops TV Watching
A new Temkin Group study shows that, while we go online for a number of different reasons, our…
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Marketing / CommunicationsArticleOver 5 years old
Teachers Group’s Mission to Boost Basic Math Skills
More than 20 percent of U.S. adults don’t have the math skills to make it through middle school,…
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Marketing / CommunicationsArticleOver 5 years old
Mobile Satisfaction: Which Travel Companies Do Best?
A new study shows that Southwest Airlines tops the rest—and flies far above its nearest airline competition. What…
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Marketing / CommunicationsArticleOver 5 years old
IRS Training Video Parodies Face Congressional Scrutiny
The videos were cheesy, but it was the cost of the training video parodies that raised the ire…
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Marketing / CommunicationsArticleOver 5 years old
Matt Damon Proves Humor Can Be a Useful Engagement Tool
In a new Water.org campaign video, Matt Damon makes light of himself in hopes of drawing attention to…
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Marketing / CommunicationsArticleOver 5 years old
Beyond Shiny Objects: A Streamlined Social Media Strategy’s Value
Resist the urge to jump head first into social media. Find out how two association marketers developed a…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pooling Resources Through Cooperation
How cooperating with other associations can alleviate financial constraints. Also: A publication successfully grabbed the attention of the…
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Marketing / CommunicationsArticleOver 5 years old
LinkedIn Boosts its Search Platform: What You Should Know
Following in the footsteps of its competitor Facebook, the company has boosted its search capabilities—and unlike its social…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Content Management To-Do List
Who’s managing your content? A breakdown of the content creation schedule and tasks. Also: make bigger meetings smaller…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Let Coca-Cola’s Social Media Weakness Dissuade You
Coca-Cola found social media buzz didn’t have a significant impact on its bottom line. So why does it…
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Marketing / CommunicationsArticleOver 5 years old
Starbucks Stretches its Loyalty Cards: What Can You Learn?
The extremely popular, closely-watched business model will expand beyond the stores starting in May. What could you learn…
