Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Budweiser’s Lesson: Get Your PR Response In Motion
Finding that your product is under attack? How one major beer company, Budweiser, reacted when it felt the…
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Marketing / CommunicationsArticleOver 5 years old
What’s Next on the Search Marketing Frontier?
Mobile is changing the landscape for search analytics. How can your organization keep up with mobile search?
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Marketing / CommunicationsArticleOver 5 years old
Municipal Association of South Carolina Wins Big
It's not just the National Retail Federation that can put together such major legislative victories. Here's how one…
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Marketing / CommunicationsArticleOver 5 years old
Ask The CEO: American Association of Medical Assistants’ Donald Balasa
Donald Balasa, executive director, American Association of Medical Assistants, answers questions from AAMA member Chris Hollander.
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Marketing / CommunicationsArticleOver 5 years old
Comings and Goings
A roundup of new hires and other personnel moves in the association industry.
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Let’s Connect Via Staff Directory
Help your members get to know you by adding social media to your online staff directory.
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Marketing / CommunicationsArticleOver 5 years old
Marketing Memo: 5 New Roles for Marketers
A shifting industry requires association marketing professionals to be more strategic than ever.
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: I Can’t Live Without My … AroundMe App
Your nearest bank, restaurant, movie theater, hotel, or gas station is never far away with the AroundMe app.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Strategy: Get Your Ducks in a Row
The benefits of a uniform social media strategy, as shown by the American Diabetes Association.
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Marketing / CommunicationsArticleOver 5 years old
Sally Hogshead: Communicate, Then Fascinate
Author Sally Hogshead on how to influence members to act or live differently.
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Marketing / CommunicationsArticleOver 5 years old
There’s An Association For Everything: Skis
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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Marketing / CommunicationsArticleOver 5 years old
Study: Free WiFi a Necessary Perk for Many Hotel Guests
According to a recent study, freely-available wireless access is a must-have for many hotel guests, and few are…
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Marketing / CommunicationsArticleOver 5 years old
Increasing Social Media Engagement with Photos
A recent HubSpot study found that Facebook posts with photos received 104 percent more comments than posts with…
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Marketing / CommunicationsArticleOver 5 years old
Big Data: Is Your Data Actionable, Or Just Big?
Why knowing exactly what to do with your big data is more important than having it in the…
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Marketing / CommunicationsArticleOver 5 years old
Does Your Online Presence Instill a Sense of Wonder?
Your site may be functional and useful, but is it inspiring? Maybe you can't reach the heights of…
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Marketing / CommunicationsArticleOver 5 years old
And The Oscar Goes to … the Art of the Acceptance Speech
A study of 60 years’ worth of Oscar speeches suggests that these winners help set the standard for…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Will Pheed Be the New Twitter?
ocial-networking app Pheed becomes top-downloaded in the App Store. How did it rise to the top, and is…
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Marketing / CommunicationsArticleOver 5 years old
Nonprofits Raise the Social Networking Bar
A recent survey shows social networking has become a key low-cost marketing tool for many nonprofits, with many…
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Marketing / CommunicationsArticleOver 5 years old
Market Research: Keep Your Head in the Sand
Why knowing everything about the business you're entering isn't always a good idea. Also: how an electronic musician's…
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Marketing / CommunicationsArticleOver 5 years old
How To Put Your Twitter Account On Lockdown
With two recent brand-hacking incidents, Twitter is facing rising calls to improve its security. How can you keep…
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Marketing / CommunicationsArticleOver 5 years old
White House Correspondents Association’s Battle Over Press Access
It may have been a golf game that raised the issue, but according to the White House Correspondents…
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Marketing / CommunicationsArticleOver 5 years old
AARP and Michael Jordan: Embrace Your Celebrity Members
How you can take a few cues from the AARP's warm welcome to Air Jordan. Also: Why you…
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Marketing / CommunicationsArticleOver 5 years old
Responsive Design or an App? Why Not Both?
Sometimes the best answer to a challenge is actually two answers, according to tech professionals at a conference…
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Marketing / CommunicationsArticleOver 5 years old
Emergency Alert System: Associations React to Zombie Hijack
This week, an unusual hacking incident—warning viewers and listeners of a zombie apocalypse—caught attention online. But according to…
