Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Don’t Discount the Animated GIF
The New York Times claims GIFs as the vinyl records of the digital world. Also: Bill Gates answers…
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Marketing / CommunicationsArticleOver 5 years old
Poland Spring: Bad Timing Is Everything, Too
How one live moment could have been a branding victory for one company … if they were manning…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Realtors: Groupon-Style Member Engagement
A new member-engagement program at NAR adapts the daily-deals formula to provide busy members with simple calls to…
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Marketing / CommunicationsArticleOver 5 years old
Get Ready For the Most Engaging State of the Union
The White House builds a network for citizens to engage via social media during the president's annual speech.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Mobile Twitter Users Are More Engaged
According to a new study, mobile Twitter users that use their mobile devices as a primary source are…
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Marketing / CommunicationsArticleOver 5 years old
Reinvent Email: Change the Way You Use Your Inbox
Over the past couple of years, we've seen a lot of attempts to reinvent email. But there's a…
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Marketing / CommunicationsArticleOver 5 years old
Email Newsletter Report Card Meant To Inspire Creativity
An email-based ad agency, LaunchBit, has a new program to help ensure your association's emails are at the…
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Marketing / CommunicationsArticleOver 5 years old
Magazine Publishers Feel Sting of Post Office Cutbacks
After last week's announcement that the U.S. Postal Service will cut Saturday mail, associations in the publishing industry are…
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Marketing / CommunicationsArticleOver 5 years old
Society for News Design Takes its Competition to Storify
The Society for News Design's live-Storifying of its annual design competition brings transparency and a model to follow…
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Marketing / CommunicationsArticleOver 5 years old
Macklemore: An Unexpected Success Story
The Seattle rapper Macklemore is currently on the top of the pop charts, but the real story is…
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Marketing / CommunicationsArticleOver 5 years old
iOS app Mailbox: Get In Line, It’s Worth It
An email management app keeps a waiting list for users, but it’s worth the wait. Also: Company showcases…
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Marketing / CommunicationsArticleOver 5 years old
TimelineJS: Showcase Your Association’s History
How one association utilized TimelineJS, a free online tool. to tell members about its history. Also: How tradeshows…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Fading? Users Slowly Disengaging From Service
A Pew Research Center study shows little potential for growth and declining user engagement for Facebook—at least in…
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Marketing / CommunicationsArticleOver 5 years old
Thought Leadership: Build An Audience-Driven Community
What are the requirements of thought leadership? Ask your audience. Also: A longtime tech entrepreneur tells you how…
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Marketing / CommunicationsArticleOver 5 years old
Learn From the New York Times Hacking Incident
The world’s most well-known news organization found itself on the losing end of a hacking incident—along with other…
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Marketing / CommunicationsArticleOver 5 years old
The Different Shades of Association Publications
Is now a good time to launch a new association publication? For two organizations, the answer was yes,…
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Marketing / CommunicationsArticleOver 5 years old
Super Bowl for Brands: Good Timing is Everything
How one brand took a moment of Super Bowl weirdness and turned it into an opportunity. Also: Don't…
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Marketing / CommunicationsArticleOver 5 years old
Industrial Truck Association Gets a Communications Makeover
To help increase member engagement and bolster the image of the industrial trucking industry, the organization revamped its…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: When Responsive Design Doesn’t Work
Why one startup ditched the trendy mobile/desktop design style after it found it didn’t really suit their needs.…
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Marketing / CommunicationsArticleOver 5 years old
The Innovators: Let’s Talk With My Energy Truth
The Colorado Oil and Gas Association’s My Energy Truth campaign is a model of advocacy in the social…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My… Google Drive
How Google Drive helps keep the Snow and Ice Management Association moving.
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Marketing / CommunicationsArticleOver 5 years old
Massachusetts Medical Society: Mobile Medicine
How associations help tech-savvy doctors, according to the Massachusetts Medical Society.
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Dispute Resolution
The Drycleaning & Laundry Institute's move to offer dispute resolution helps protect the reputations of members.
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Marketing / CommunicationsArticleOver 5 years old
Executive Coach Carol Vernon: Communication Counts
Career advice from Carol Vernon, certified executive coach, principal of Communication Matters.
