Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Why the Material Handling Industry Rebranded Itself
The Material Handling Industry rebrands to MHI with a new logo and website for its members.
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Marketing / CommunicationsArticleOver 5 years old
American Beverage Association Counters Diet Soda Study
The American Beverage Association was quick to counter a study that looked at a potential health risk of…
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Marketing / CommunicationsArticleOver 5 years old
Electronic Communications Privacy Act’s Privacy Concerns
Obama's approval of a video-sharing bill is good for Netflix, but the bill comes with downsides for privacy…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: How Associations Can Use Collaboration in 2013
Why 2013 is the year for collaboration. Plus: Is your association using all four stages of sponsorship at…
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Marketing / CommunicationsArticleOver 5 years old
eMarketer Report: Online Advertising Hit $100 Billion in 2012
Online advertising grew to an all-time high in 2012, and it’s on track to have even bigger gains…
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Marketing / CommunicationsArticleOver 5 years old
Conrad Concierge App Helps Hotel Guests
A look at the Conrad Concierge app, which helps hotel guests with requests.
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Marketing / CommunicationsArticleOver 5 years old
Breaking News Defends its Territory From Twitter
How one breaking news service differentiated itself in the face of competition from a bigger entity. Also: LinkedIn…
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Marketing / CommunicationsArticleOver 5 years old
Intel Inside: How One Company Got Inside Our Brains
How Intel rode its "Intel Inside" marketing campaign to unprecedented household-name status. Also: Let go a little on…
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Marketing / CommunicationsArticleOver 5 years old
International Mountain Bicycling Association Tracks the Trails
A mountain biker intends to map out every trail of the country with help of the International Mountain…
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Marketing / CommunicationsArticleOver 5 years old
Couch Potatoes: Don’t Get Too Comfortable
Nothing good ever came from sitting around and doing nothing, so get moving. Also: Why it’s time to…
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Marketing / CommunicationsArticleOver 5 years old
American Heart Association: Sodium Swap
The American Heart Association’s big push to cut the salt from American diets in the three-week Sodium Swap,…
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Marketing / CommunicationsArticleOver 5 years old
American Economic Association: Male CEO’s Children Can Affect Salaries
A new study from the American Economic Association notes that employee’s salaries fluctuate depending on the gender of…
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Marketing / CommunicationsArticleOver 5 years old
Marcellus Shale Coalition Sponsors Ad Before “Promised Land”
Think everyone goes to the movies just for fun? The Marcellus Shale Coalition tries to pull double duty…
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Marketing / CommunicationsArticleOver 5 years old
Sandy Hook Shooting: A Gaming Group’s Crisis Plan
As the Entertainment Consumers Association discovered in the wake of tragedy, having a plan in place to respond…
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Marketing / CommunicationsArticleOver 5 years old
Organizations Seek Answer to Dreaded “Reply All”
To cut through employees’ cluttered email inboxes, organizations are beginning to find ways to turn off the “reply…
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Marketing / CommunicationsArticleOver 5 years old
A Social Media Guide to Board Meetings
Guidelines for boards to follow when creating a board meeting social media strategy.
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Marketing / CommunicationsArticleOver 5 years old
Gmail Drops Microsoft’s Exchange ActiveSync
In a move that hurts Microsoft, Google announced it would be dropping support of the Exchange ActiveSync platform…
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Marketing / CommunicationsArticleOver 5 years old
Golden Eagle Hoax: What it Teaches About Rumors
What an incredibly viral video involving a golden eagle can teach you about fighting rumors. Also: The potatoes…
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Marketing / CommunicationsArticleOver 5 years old
National Rifle Association Responds to Sandy Hook Tragedy
The National Rifle Association, which shut down its social media channels in the wake of a deadly school…
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Marketing / CommunicationsArticleOver 5 years old
Instagram Alternatives: Filters Are Just the Start
In recent weeks, it seems like all the major tech players have upped their smartphone photography game. Don't…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Don’t Be Scared of Public Speaking
Why poor public-speaking skills can hurt your business abilities. Also: the value of concentration.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Controversies: How Associations Can Steer Clear
Two recent news stories highlighting the risks of social media raise red flags for associations. How can organizations…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Brand Lessons from James Bond
Why channeling James Bond is good for your brand. Also: BizBash's take on the biggest trends of 2012.
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Marketing / CommunicationsArticleOver 5 years old
Barcode Inventor Norman Joseph Woodland Dies
The inventor of the barcode dies, and the story behind how he invented it was a total day…
