Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
HMV Layoffs: Lessons from A Rogue Twitter Account
What do you do when you lose control of your brand's Twitter account? Also: The future of association…
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Marketing / CommunicationsArticleOver 5 years old
BlackBerry 10 and Office 2013: Still Right for Associations?
Two of the biggest brand names in the enterprise world had major launches this week. Both are trying…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Mobile Users Surpasses Desktop Users
Facebook mobile users increase to 680 million users in the last quarter alone. How can you learn from…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Beef Up Your Customer Service
A new study reveals the promise of real-time response to customer concerns. Also: Bill Gates' annual letter offers…
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Marketing / CommunicationsArticleOver 5 years old
Survey Shows Super Spending for Super Bowl Sunday
Spending by consumers and advertisers for Super Bowl XLVII is hitting record highs this year. You probably don’t…
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Marketing / CommunicationsArticleOver 5 years old
Tweetping: Twitter on a Map
What does Twitter on a map look like? Plus: Google+ ranks second for social networks.
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Marketing / CommunicationsArticleOver 5 years old
Hartsfield-Jackson Atlanta International Airport Earns Top Ranking
Looking to have a good airport experience? Cross your fingers for a layover in Atlanta. A new study…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Business of Politics
How to smartly combine politics and business. Plus: Is that frequent flyer card really worth it?
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Slow and Focused Wins the Social Media Game
Why less is more when using social media effectively. Plus: How to deal with the big bosses.
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Marketing / CommunicationsArticleOver 5 years old
Top Mobile Apps: How Facebook and Google Dominate
Looking to reach your mobile crowd? Out of thousands of apps to choose from, here are the top…
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Marketing / CommunicationsArticleOver 5 years old
Data is a Goldmine: How To Handle Data With Care
Why data is a goldmine, but useless without accessibility. Also: What leadership is ultimately all about.
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Marketing / CommunicationsArticleOver 5 years old
Content Strategy: Content Is King, If You Use It Effectively
It’s one thing to create content, but it’s another to use it strategically to drive your mission and…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Use Twitter Hashtags Effectively
How one association found ways to reach its goals using new forms of technology. Also: Do hashtags on…
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Marketing / CommunicationsArticleOver 5 years old
Travel Sticker Shock: Fares, Fees, and Other Budget Busters for 2013
Some travel trends for 2013 and just how much airline prices are really rising.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Social Business Comes With Change
Is your business a social business? Also: Interview with EventBrite’s VP of Marketing sheds light on word-of-mouth event…
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Marketing / CommunicationsArticleOver 5 years old
Inside the Library of Congress Twitterverse Archives
Why the Librabry of Congress is struggling to organize 170 billion tweets. Also: three business model design challenges…
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Marketing / CommunicationsArticleOver 5 years old
Find Opportunity In Your Impatience
Three ways to turn impatience into productivity. Also: What can your association learn from an award-winning magazine?
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Marketing / CommunicationsArticleOver 5 years old
U.S. Mobile Payments Expected to Reach $90B by 2017
It’s official: Mobile payments are here to stay. The method looks like it’ll reach $90B in a mere…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Win the Battle Against Free Online Content
How associations can follow in print’s footsteps in the battle with free online content. Also: Is your web…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Change Your Password Today
A recent study notes that most passwords are vulnerable to hacking. Now is as good a time as…
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Marketing / CommunicationsArticleOver 5 years old
Is Facebook Graph Search the Latest Marketing Tool?
Have you seen Facebook’s latest development? The new search function could lead to big opportunities for associations.
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Marketing / CommunicationsArticleOver 5 years old
The Latest on NYC’s Upcoming Soda Ban
The city gives businesses a grace period to prepare for controversial beverage-related fines. Also: why asking the right…
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Marketing / CommunicationsArticleOver 5 years old
Route to Victory: Build Your Content Strategy
Why having a content strategy is critical to your content creation efforts. Also: a look into the must-have…
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Marketing / CommunicationsArticleOver 5 years old
What Associations Can Learn From the Death Star Petition
Associations can learn from the recent Death Star petition,and the White House’s articulate response.
