Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Goodbye Traditional News, Hello Niche Media
A new Pew study found that while the traditional news industry continues to shrink, more niche media outlets…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Ambush Marketing & March Madness
Big events mean big opportunities for communication. What can your association learn from March Madness marketing strategies? Also:…
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Marketing / CommunicationsArticleOver 5 years old
Revamp Your Nonprofit’s Facebook Activity
The hugely popular social network’s strategic partnerships manager has some tips for your nonprofit’s social staff. Also: Applicable…
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Marketing / CommunicationsArticleOver 5 years old
Report: What Drives Digital Support to Social Causes?
Charities receive more support online, a study shows. It’s easy, others are doing it, and the stories really…
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Marketing / CommunicationsArticleOver 5 years old
Digital Marketing Strategies: Don’t Wave Goodbye to Your Website Yet
A new Gartner study indicates marketers believe websites are still top of the pack when it comes to…
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Marketing / CommunicationsArticleOver 5 years old
International Air Transport Association Pushes Booking Upgrades
The International Air Transport Association is planning to test a new program for booking flights starting next month.…
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Marketing / CommunicationsArticleOver 5 years old
The Ballad of the Stranded Google Reader User
When Google announced it was shutting down the popular Google Reader app last week, many expressed anger with…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Stop Feeling So Awkward Online
Instead of worrying what people will think of you online, embrace the medium. Also: how one association leader…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pinterest Launches Web Analytics
After ranking as one of the top social platforms, Pinterest finally rolls out its own analytics capability for…
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Marketing / CommunicationsArticleOver 5 years old
RIP Google Reader, 2005-2013
That sound you hear are the screams of terror around the association blog community as a key tool…
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Marketing / CommunicationsArticleOver 5 years old
Joyce Raezer: A Social CEO in Action
What would inspire your CEO to start tweeting or posting on Facebook? For the executive director of the…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Embrace Your Relationship With the Media
Instead of hiding from a relationship with the media, become a trusted source by embracing it. Also: The…
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Marketing / CommunicationsArticleOver 5 years old
Great Ideas Conference Dispatches: Tips to Try Today
So you couldn’t make it to Colorado Springs for the 2013 ASAE Great Ideas Conference? No worries. Here…
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Marketing / CommunicationsArticleOver 5 years old
Switched at Birth: How One Association Embraced a Hit TV Show
The National Association for the Deaf has found a public vehicle for its interests in the form of…
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Marketing / CommunicationsArticleOver 5 years old
Could Enterprise Social Networks Save Your Staff?
Is your staff lacking the collaboration tools it needs? Here are four enterprise social networks that could increase…
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Marketing / CommunicationsArticleOver 5 years old
Mobile Spending: More Data, Less Voice in 2012
The scale has tipped: Spending on mobile data sprinted ahead of spending on mobile voice services, according to…
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Marketing / CommunicationsArticleOver 5 years old
Social Media: The Hospitality Industry’s Missed Opportunity
New research shows that even though up to half of sales for 13 percent of restaurants, hotels, and…
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Marketing / CommunicationsArticleOver 5 years old
Facebook’s New Mobile-Inspired Look
The social network will change its design on Thursday, making the site more mobile-friendly. Also: What your association…
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Marketing / CommunicationsArticleOver 5 years old
Pew Research Center: Don’t Follow Twitter’s Feedback Loop
Does your association measure membership happiness via Twitter? A Pew Research Center study reveals that the platform may…
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Marketing / CommunicationsArticleOver 5 years old
Tumblr for Associations: With Good Content, They’ll Tumbl for You
One organization's Tumblr success story. Also: An animated GIF that tells you everything you need to know about…
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Marketing / CommunicationsArticleOver 5 years old
Four Friends Every Content Marketer Needs
Whether you’re scouring the internet for content ideas or plagued with writers’ block, one or all of these…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Drop the Cloak of Anonymous Comments
Why anonymous comments bring out the worst in people—and why one newspaper could move away from them for…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Become Junk Mail In Your Members’ Inboxes
How Fab.com opts its subscribers out of emails they don't open. Also: Does your association pay as much…
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Marketing / CommunicationsArticleOver 5 years old
Entertainment Associations Launch Parental Controls Campaign
A group of TV and film associations are coming together to provide education and other resources for parents…
