Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Hospitality Industry: The Future of Hotel Stays
Hotels have plenty of eco-friendly and tech-savvy ideas in store for their guests. Check out what the hospitality…
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Marketing / CommunicationsArticleOver 5 years old
American Stroke Association Leader Shares Her Health Scare
By presenting her own story as part of a larger awareness campaign for American Stroke Month, Donna Arnett,…
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Marketing / CommunicationsArticleOver 5 years old
Learn from Buzzfeed: Where’s the Emotion in Your Content?
What your association can learn from BuzzFeed’s overall content creation strategy. Also: How does your organization measure success?…
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Marketing / CommunicationsArticleOver 5 years old
Password-Based Security: Are New Approaches Needed?
With two high-profile incidents exposing the flaws of password-based security, it's clearly an issue on people's minds. While…
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Marketing / CommunicationsArticleOver 5 years old
Crisis Response Best Practices: To Tweet or Not to Tweet?
That is the question. How organizations respond during a tragedy like the Boston Marathon bombings can make or…
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Marketing / CommunicationsArticleOver 5 years old
Twitter Chats: Building Community 140 Characters at a Time
New research suggests Twitter conversations may not boost your follower count, but hashtags and chats can help build…
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Marketing / CommunicationsArticleOver 5 years old
Responding To A Crisis Situation Via Social Media
During a crisis situation, tone is everything, and as the Boston tragedy showed, a careful, reverent response is…
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Marketing / CommunicationsArticleOver 5 years old
NFL Players Association’s Lesson on Technology Updates
After an embarrassing incident in which an NFL player lost out on an $8 million contract over a…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Worry, Twitter Users: Two-Step Authentication is Coming Soon
After a high-profile incident on Tuesday involving a wire service and a decline in the stock market, Twitter…
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Marketing / CommunicationsArticleOver 5 years old
Thinglink: Give Your Facebook Page Quick Interactivity
The interactive image-sharing tool ThingLink recently spread its wings to Facebook. Could it be just the perk your…
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Marketing / CommunicationsArticleOver 5 years old
Study: When People Go Online, Social Media Reigns
Where do people go when they’re surfing the Internet? According to a new study, they spend more time…
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Marketing / CommunicationsArticleOver 5 years old
Grocery Manufacturers Association Takes Nutrition Initiative Online
The Grocery Manufacturers Association’s Fact Up Front labeling initiative gives consumers more information about the foods they buy,…
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Marketing / CommunicationsArticleOver 5 years old
paidContent Live 2013: Four Important Ideas You Can Learn
It may have been a conference about content monetization, but last week’s paidContent Live 2013 shined an important…
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Marketing / CommunicationsArticleOver 5 years old
Online Community Building: Foster A Green Organization. Go Paperless.
How can your organization become sustainable and why? Perhaps online community building might be an option. Also: Some…
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Marketing / CommunicationsArticleOver 5 years old
Poll: Majority of Americans Prefer Some Targeted Advertising
A majority of U.S. web users don’t mind some targeted advertising and prefer free, ad-supported internet content rather…
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Marketing / CommunicationsArticleOver 5 years old
Localore: Association of Independents in Radio’s New Tech Effort
The Association of Independents in Radio (AIR) is pushing member innovation with its new site, Localore. Also: Auto-analytics tools…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Hire and Nurture Innovators
Why you should demand creativity from your staff and new hires. Also: Who you should search for as…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Is Your Communications Strategy Working?
If you drop the ball with engagement and communication, your nonprofit is in need of an optimization strategy.…
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Marketing / CommunicationsArticleOver 5 years old
Check the Box: MPAA Updates Ratings System to Better Inform Parents
The MPAA’s new "Check the Box" rating awareness campaign will make it easier for parents to decide if…
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Marketing / CommunicationsArticleOver 5 years old
Social Media: How Associations Can Keep Their Messages Conflict-Free
Seventy-eight percent of social media users think hostility is rising on social media, according to a recent survey.…
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Marketing / CommunicationsArticleOver 5 years old
Google Knowledge Graph Adds Nonprofit Information
A new feature in the search giant’s repertoire prominently displays organized, quick-hit information about nonprofit organizations.
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Marketing / CommunicationsArticleOver 5 years old
Facebook, Attorney Generals Start Online Safety Initiative
The National Association of Attorneys General and Facebook teamed up to provide teens and their parents best practices for…
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Marketing / CommunicationsArticleOver 5 years old
Romance Writers of America Connects Authors, Fans
To promote its annual author excellence awards and to help finalists interact with their fans, Romance Writers of…
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Marketing / CommunicationsArticleOver 5 years old
Major WordPress Exploit: Millions of Sites Affected by Attack
The widely-used WordPress faced one of its toughest exploits ever, after hackers attempted to brute-force numerous WordPress based…























