Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Milked for All it Was Worth: “Got Milk” Swapped for “Milk Life”
One of the trade groups behind the "Got Milk" marketing campaign is going a different direction with its…
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Marketing / CommunicationsArticleOver 5 years old
Information Overload: Maybe Your Members Aren’t Overloaded
An association marketing expert suggests that you might be imagining your members' "information overload" concerns. Also: How not…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Discover Your Inner Storyteller
Social media gives a time-honored tradition for connecting with members of your community new life. Plus: Volunteer work…
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Marketing / CommunicationsArticleOver 5 years old
In Defense of the Insular Social Network
A recent study that directly compared major social networks to private communities raises some fascinating questions about the…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Be Your Own Social Media Guru
Becoming a social media expert may be more like riding a bike than hiring a consultant. Plus: Ways…
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Marketing / CommunicationsArticleOver 5 years old
Goodwill Modernizes the Donation Bin in San Francisco
With a little help from a design firm and a grant from an eco-friendly city, SFGoodwill is working…
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Marketing / CommunicationsArticleOver 5 years old
With Federal Help, Historic Vehicle Association Honors Classic Cars
Thanks to a collaboration between the Historic Vehicle Association and the Department of the Interior’s Heritage Documentation Programs,…
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Marketing / CommunicationsArticleOver 5 years old
Associations Spread the Love on Valentine’s Day
Greeting cards, flowers, and chocolates are in the spotlight on Valentine’s Day—and the associations that represent those industries…
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Marketing / CommunicationsArticleOver 5 years old
With New App, 2014 Boston Marathon Will Go Virtual
Community—and the Boston Athletic Association’s mission to promote health and wellness through sports—is at the heart of a…
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Marketing / CommunicationsArticleOver 5 years old
Mobile Study: The Home Screen is Where the Eyeballs Are
If you're trying to reach an audience with your app, the app alone isn't necessarily enough to win…
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Marketing / CommunicationsArticleOver 5 years old
How Do You Solve a Problem Like Windows XP?
Just two short months from now, Microsoft’s dinosaur-like but functional operating system will be all but dead in…
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Marketing / CommunicationsArticleOver 5 years old
Study: There’s More To Responsive Design Than Frameworks
Responsive web design has long been all the rage among developers and associations. As a new Forrester study…
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Marketing / CommunicationsArticleOver 5 years old
Google’s Dead-Simple Videoconferencing Approach
The new Chromebox for Meetings device aims to take the guesswork out of videoconferences. Also: Klout doesn't just…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Make Picture Perfect Photo Picks
The pictures you post, and how they represent your association. Plus: Extend a warm hand out when getting…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Breaking Down Business Barriers
Build a community with your customers or risk losing their allegiance. Also: why multiple forms of communication are…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Supervisor’s Role In Employee Engagement
Don't shove everything off to HR. Supervisors can play a huge role in motivating staff and increasing engagement.…
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Marketing / CommunicationsArticleOver 5 years old
We’re All Friends Here: Reflecting on a Decade of Facebook
In the last 10 years, Facebook has quickly grown from a small university-based network to the world's most…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Finding Room for the Community Manager
Where your association's community managers fit within your organizational structure. Plus: Use your Twitter account to its full…
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Marketing / CommunicationsArticleOver 5 years old
How Detroit Got Its Groove Back
The city’s convention and visitors bureau announced hotel and convention bookings are up significantly for the next two…
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Marketing / CommunicationsArticleOver 5 years old
Brought to You By: Cocktails
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Become Your Industry’s Authority
When it comes to content production, develop the kind of authoritative voice you’d trust. Also: Optimize your creative…
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Marketing / CommunicationsArticleOver 5 years old
International Studies Group Draws Scorn Over Blogging Mandate
Academics often rely on personal blogs to push forward ideas—and an association's proposal to limit that activity for…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Recreating a Super Bowl Slam Dunk
Last Super Bowl, Oreo scored a big brand victory on Twitter. This year, many brands are hoping to…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: When Twitter Came Of Age
A bunch of things you may not know about Twitter. Plus: Repackaging conference content for marketing efforts.
