Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
AARP Provides Stress Relief for Caregivers This Holiday Season
Through a series of new public service ads and resources, AARP aims to make life a little easier…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Apple’s Biggest Malware Threat Ever
Mac and iOS users get wind of the first major malware threat ever to face Apple's platforms. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Starwood Hotels Launches Keyless Entry at Hotels
The keycard may soon be a thing of the past. By early 2015, the chain plans to offer…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Get Roasted During Your Holiday Toast
Let Toastmasters International help. The group recently announced a contest seeking people’s best, and worst, holiday toasts for…
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Marketing / CommunicationsArticleOver 5 years old
Reach for More Fruits and Veggies, Heart Association Says
To help encourage Americans to adopt healthier food choices, the American Heart Association is sponsoring its sixth annual…
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Marketing / CommunicationsArticleOver 5 years old
Project Management and the Dangers of Too Many Cooks
There's a reason it took more than a decade to finish the HTML5 standard. When too many stakeholders…
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Marketing / CommunicationsArticleOver 5 years old
Advocacy Campaigns: Election Day Lessons You Should Actually Heed
Why real people matter in advocacy campaigns, from elections on down. Also: making the case for gamification.
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: What Not to Learn From Election Day Negativity
Don't let the contagious negativity from this year's political cycle infect your association. Plus: tips for Thanksgiving events.
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Marketing / CommunicationsArticleOver 5 years old
A Taste for Tech: Restaurant Technology Appeals to All Generations
Millennials are using new restaurant technology at a higher rate, but the gap among frequent users is smaller…
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Marketing / CommunicationsArticleOver 5 years old
Messaging: When Emotions Get the Best of Us
Lessons from an association exec’s poorly phrased criticism of an industry disrupter. Also: How Chevy turned a major…
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Marketing / CommunicationsArticleOver 5 years old
Halloween: Trick-or-Treat Insights From Your Favorite Associations
It's that time of year—and Halloween is more popular than ever. To ensure you don't get spooked, check…
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Marketing / CommunicationsArticleOver 5 years old
Internet Association Wants to Help You ‘Get to the Polls’
Don’t know where to find your polling place? Need details about what’s on your local ballot? A new…
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Marketing / CommunicationsArticleOver 5 years old
Taco Bell: Silence as a Marketing Strategy
How Taco Bell won the attention of many an online surfer by turning off its website and social…
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Marketing / CommunicationsArticleOver 5 years old
Online Travel: New Flight-Finding Options
Expedia and Priceline getting long in the tooth? Check out new online travel options that might be worth…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What’s Holding Back That Dues Increase?
What happens when you avoid increasing your dues---for the wrong reasons. Also: the value of a social media…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: A Solution to the Twitpic Archive Problem
The loss of a huge digital image archive is averted after raising the alarm of activists worldwide. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
PR Council: Public Relations Group Embraces Its Nickname
In its most recent rebranding, the Council of Public Relations Firms decided the best way to put a…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: We’re OK With Ads on Our Apps
A new ad-industry study suggests that we’d rather have sponsored free apps than pay to get those apps…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Importance of A/B Testing
A number of online publishers applaud the results of their A/B testing efforts. Plus: the story of yesterday's…
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Marketing / CommunicationsArticleOver 5 years old
HIPAA Compliance: Build a Path Through the Red Tape
Why one startup decided to share what it's learned about HIPAA compliance with the rest of the healthcare…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Why Voicemail Still Matters
In the age of texting and email, the human voice still holds lots of currency—even for younger audiences…
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Marketing / CommunicationsArticleOver 5 years old
Dietary Supplement Groups Work to Quash Ebola Prevention Claims
With concerns rising in the U.S. about the deadly implications of an Ebola outbreak, some dietary supplement retailers…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: How ASAE’s Social Media Manager Keeps Things Moving
Insights from the voice behind ASAE's main social media accounts, Lauren Precker. Also: when a big change isn't…
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Marketing / CommunicationsArticleOver 5 years old
Healthy By Example: How Trucking Execs Are Promoting Well-Being
At its annual meeting this week, the American Trucking Association is keeping track of several industry executives—their steps,…
