Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Electronic Billboards: The Rise of a Digital Emergency Tool
Look up: That flashy electronic billboard may just be important to your safety. Outdoor advertising groups are working…
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: What Stuff Can’t You Ship, Anyway?
In this edition: One country tackles food waste, a famous pro football player becomes the face of legislation…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Shazam Gains a Set of Eyes
The popular app is well-known for picking the name of a song out of thin air, but that's…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Keep Up With Rapid Changes Online
An association expert reveals a list of tools to help small teams compete in the wildly competitive digital…
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Marketing / CommunicationsArticleOver 5 years old
“Tell Us Your Story”: Member Engagement Gone Awry
Is your association guilty of "tell us your story" engagement? Maybe it's time to dig deeper and refocus…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Become a Champagne Extraordinaire
One association provides the world an educational website on that Champagne fizzle. Plus: Learn all that "marketing automation"…
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Marketing / CommunicationsArticleOver 5 years old
Authenticity: When “Keeping It Real” Goes Right
Authenticity goes a long way when it comes to your association’s marketing and communication efforts. In fact, it…
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Marketing / CommunicationsArticleOver 5 years old
Help Wanted: Find Your Next Marketing and Communications Star
Associations wants to hire people who have the savvy and skills to thrive in today’s evolving marcomm environment.…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Millennials? Old News. Try Centennials.
The next generation you’ll have to worry about reaching is starting to graduate from high school. Time to…
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Marketing / CommunicationsArticleOver 5 years old
Keep Your Strategic Communications Plan Alive
Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. One piece…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: A Hub of Inspiration
What's the great idea? A hub for mobile marketing case studies Who's doing it? The Mobile Marketing Association…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Starbucks’ Big Mobile-Fraud Problem
The company, which has seen much success with its mobile platform, is dealing with reports that hackers are…
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Marketing / CommunicationsArticleOver 5 years old
The Associations Giving Wastewater a Second Life
It may be one of the most difficult messaging challenges in the world of associations, but groups focused…
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Marketing / CommunicationsArticleOver 5 years old
Steps to Creating a Video Strategy
There's no question: For marketers, video is a hot topic these days. How can associations do it well?…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Make Your Old Content New Again
The value of resurfacing old print content that might be useful for your current audience, despite its age.…
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Marketing / CommunicationsArticleOver 5 years old
As Coffee Loses Its Punch, Tea Association Steeps In Industry Growth
Tea was once an also-ran to coffee, but now the English favorite is starting to find equal footing…
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Marketing / CommunicationsArticleOver 5 years old
Tom Wheeler: The FCC Chairman’s Tense Keynote
FCC Chairman Tom Wheeler goes into the lion’s den for his latest keynote speech at the National Cable…
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Marketing / CommunicationsArticleOver 5 years old
Mobile Banking’s Biggest Challenge? Messaging
While the technology is fairly slick, a set of recent studies imply that uptake is a little less…
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Marketing / CommunicationsArticleOver 5 years old
A Major Avengers Battle Taking Place Offscreen
After its members complained about efforts by Disney to change its tactics with its newest Avengers film, the…
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Marketing / CommunicationsArticleOver 5 years old
China Crackdown: Why Links Matter in a Crisis
A crackdown on golf courses in China has helped one association see why connections in the country are…
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Marketing / CommunicationsArticleOver 5 years old
Caught Up on Your Association News? Find Out With This Quiz
Welcome to this week’s news quiz featuring questions from some of our most recent articles. Find out how…
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Marketing / CommunicationsArticleOver 5 years old
IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads
With the Interactive Advertising Bureau’s Digital Content NewFronts currently taking place in New York City, the organization notes…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: The Eternal Importance of Narrative Storytelling
Every brand and organization has a story, but how can your association make sure its tale is properly…
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Marketing / CommunicationsArticleOver 5 years old
Amateur Radio Groups Give Quake-Rattled Nepal a Helping Hand
Ham radio operators worldwide have remained active in relaying important information to rescuers responding to the deadly Nepal…
