Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: Has the Internet Gone to the Dogs?
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: National…
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Marketing / CommunicationsArticleOver 5 years old
What Makes a Marketing Email Go Viral?
Want more people to forward the emails your association sends? A new study highlights the elements of viral…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: An Association’s Message in a Bottle
The story of a marine biologist, a bottle, and an association’s unlikely messaging coup. Also: Facebook offers up…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: The Secrets of Nonprofit Social Media Success
Nonprofit communications pros reveal the wisdom behind their craft. Plus: How to breathe new life into your event…
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Marketing / CommunicationsArticleOver 5 years old
The Keys to a Successful Video Strategy
In early 2014, staff at the Aircraft Owners and Pilots Association began hearing some troubling news involving its…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My … Waze App
This community-based traffic and navigation app allows drivers to share real-time traffic and road information to save each…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: How the Arcade Industry Helped Fight Drug Use
The fruit of a collaboration between an executive director and his former employer has become a memorable icon…
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: What’s Giving Restaurateurs Heartburn?
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: America…
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Marketing / CommunicationsArticleOver 5 years old
Cloud Computing’s 800-Pound Gorilla? Microsoft. Really.
New research from a cloud identity service finds that Microsoft's Office 365 has quickly overtaken every other major…
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Marketing / CommunicationsArticleOver 5 years old
Why One Association Created Its Own Ad Agency
Realizing the difficulty many businesses have in marketing to baby boomers, AARP recently launched an advertising agency to…
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Marketing / CommunicationsArticleOver 5 years old
New Orleans: Returning to Life, a Decade After Katrina
While Hurricane Katrina knocked the wind out of New Orleans—displacing hundreds of thousands of people and devastating the…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Flip Your Email Strategy on Its Head
Why one association communications pro says you should use email marketing to drive readers to your blog. Also:…
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Marketing / CommunicationsArticleOver 5 years old
A Sherry Turkle Rebuttal: In Defense of the Active Social Voice
At the close of last week's ASAE Annual Meeting & Exposition, psychologist and author Sherry Turkle argued that…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: How Strict is Your Social Media Policy?
How strict is your association when it comes to controlling what employees are saying online? Plus: Facebook’s (slight)…
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Marketing / CommunicationsArticleOver 5 years old
Shelly Turkle: Less Tweeting, More Talking Needed
Too much tweeting, texting, and posting is creating distance between people and making communication more superficial, according to…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Lessons from Google’s Alphabet Rebrand
Google’s big announcement has organizations wondering, how do you make your brand pop? Plus: What #assnchat is up…
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Marketing / CommunicationsArticleOver 5 years old
How Teenagers are Embracing Online Connections
A new study finds that teenagers are likely to both find new friends online and keep the conversation…
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Marketing / CommunicationsArticleOver 5 years old
Sleep Foundation Helps Consumers Stop Bad Sleeping Habits
A lack of sleep could be hurting employees’ productivity, according to a new study. The National Sleep Foundation…
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Marketing / CommunicationsArticleOver 5 years old
Paper and Packaging Board Campaign Touts Paper’s Softer Side
Heartwarming commercials combined with education and research are driving the Paper and Packaging Board’s “How Life Unfolds” campaign.…
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Marketing / CommunicationsArticleOver 5 years old
Niche Publishing: Your Content Strategy Can’t Stay Still
The world of niche publishing may not be quite as focused on the almighty pageview or banner ad…
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Marketing / CommunicationsArticleOver 5 years old
Spreading the Word: Signs Your Workplace Rocks
How you can ensure that your organization's reputation becomes a strong draw for new employees.
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Marketing / CommunicationsArticleOver 5 years old
Making Videos: In-House Studio Basics
The tools you'll need to start building videos at your association.
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Marketing / CommunicationsArticleOver 5 years old
Broadcast Views: Make Video Work For Your Association
Fuzzy animals or cute babies don’t have to be the stars of your association’s videos to guarantee success.…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My… Waze App
This community-based traffic and navigation app allows drivers to share real-time traffic and road information to save each…
