Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Separating the Inbound Marketing Wheat From the Chaff
There are plenty of digital marketing tools out there, but how can your association know which to invest…
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Marketing / CommunicationsArticleOver 5 years old
How a Few Key Influencers Can Spread Your Message
In June, researchers at the University of Southern California shared a discovery about the dynamics of social networks:…
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Marketing / CommunicationsArticleOver 5 years old
A Helpful Response to the Ebola Crisis
The Ebola virus, while terrifying, was something we thought we didn't have to worry about in the U.S.…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Organizations Celebrate World Food Day
Local and international groups contribute to ending world hunger. Plus: Is your organization using its employees to the…
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: Do You Really Want That Five-Star Rating?
In this edition: Some surprising findings from a new study on ratings and sales probability, jewelry groups band…
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Marketing / CommunicationsArticleOver 5 years old
Civil Engineers’ IMAX Dream Earns Corporate Funding
The American Society of Civil Engineers has long been working on an IMAX-based film highlighting the work that…
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Marketing / CommunicationsArticleOver 5 years old
Why Your Association May Not Want Perfect Reviews
How much of an influence do product ratings and reviews have on consumer behavior? A new report finds…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Budget Tips for Community Associations
Learn how to stretch your organization’s finances to avoid bending over backwards to balance the books.
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Marketing / CommunicationsArticleOver 5 years old
Magazine Industry to Ad Buyers: ROI or Your Money Back
A new initiative led by MPA: The Association of Magazine Media promises large advertisers that magazines can still…
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Marketing / CommunicationsArticleOver 5 years old
How to Optimize Your Search Functionality
Search is an increasingly important component in desktop and mobile online experiences, yet too often search is not…
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: What’s In a Name?
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: A…
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Marketing / CommunicationsArticleOver 5 years old
Sherry Turkle’s Continued Communication Conversation
An expert familiar to Associations Now readers continues the conversation about the challenges of digital communication. Plus: a…
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Marketing / CommunicationsArticleOver 5 years old
Poll: Association Profs Rate Themselves On Social Media
According to the results of a recent informal poll, Associations Now readers rate themselves as average when it…
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Marketing / CommunicationsArticleOver 5 years old
Definition of ‘Natural’ Food Remains Murky for Consumers
What's the difference between natural and organic? When it comes to food products, one-third of consumers don't know,…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Plot Your Feedback
A new program makes it easier to find out what your members really think. Plus: A proposed DC…
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Marketing / CommunicationsArticleOver 5 years old
Reddit Launches New Content Hub Upvoted
With Upvoted.com, the influential and often controversial site hopes to extend its community beyond members and improve monetization.…
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Marketing / CommunicationsArticleOver 5 years old
#ANturns10: 10 Years of Associations Now
October marks the 10th anniversary of Associations Now. To celebrate, we’re taking a look back at a decade…
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: What’s The Kerfuffle Over Kombucha?
In this week’s news quiz: The conflict over fermented tea, a 14-year-old rescue dog, and a German car…
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Marketing / CommunicationsArticleOver 5 years old
The New Social Media Musts
Setting up a dedicated hashtag for your meeting or event and encouraging attendees to use it is critical,…
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Marketing / CommunicationsArticleOver 5 years old
Associations Now Celebrates Its 10th Anniversary
Highlights October 2005: First issue of Associations Now is published. "When ASAE merged with The Center for Association…
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Marketing / CommunicationsArticleOver 5 years old
Rules of Engagement: The Power of Key Influencers
A study at the University of Southern California shares a discovery about the dynamics of social media: a…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: How You Could Be Rated on an App
A new app is causing a buzz, but not for the best reasons. Plus: how to move past…
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Marketing / CommunicationsArticleOver 5 years old
MGM-OPOLY: A Board Game on the Las Vegas Strip
The story behind MGM-OPOLY, a board game that highlights MGM Resorts' reach.
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Marketing / CommunicationsArticleOver 5 years old
How A Group of Librarians Found Humor In a Facebook Hack
If you get hacked, you might as well find the humor in it. That the American Library Association’s…
