Format
Articles
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MembershipArticleOver 2 years old
How One Association Overhauled Its Membership Model to Better Offset Inflation
Raising membership dues is a sensitive subject for associations. However, as costs increase, leadership often turns to raising…
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MembershipArticleOver 2 years old
Lessons in Listening From INELDA
The association has taken many steps to form meaningful connections with its members. In turn, the organization has…
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MembershipArticleOver 2 years old
Startup Stories: Alberta Association of Nurses
New associations launch to fill a void in their sector. Here, the Alberta Association of Nurses tells us…
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MembershipArticleOver 2 years old
Measuring Community Engagement Meaningfully
Just because your community can help you reach your business goals doesn’t mean you should build that community…
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MembershipArticleOver 2 years old
Corporate Sustainability Pioneer Coro Strandberg on the Importance of Doing Good While Doing Well
Here’s why associations must develop strategies for a sustainable future.
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MembershipArticleOver 2 years old
New Report Reveals Current Membership Successes and Challenges
Membership numbers are up, but with economic uncertainty looming, associations face challenges too, says a new Marketing General…
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MembershipArticleOver 2 years old
Volunteers Get Burnout Too—How Can You Prevent It?
A mixture of offering value and emphasizing flexibility could help discourage burnout among those looking to lend a…
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MembershipArticleOver 2 years old
Membership Pro Tip: Better Buy-In to a Dues Overhaul
If your association is rolling out a new dues structure, getting buy-in from key players is necessary. But…
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MembershipArticleOver 2 years old
Improve Membership Marketing With Three Strategies
In today’s tech-centric world, digital marketing and communication tools have become essential for associations. To survive and thrive,…
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MembershipArticleOver 2 years old
When Is It Time to Add a New Member Service?
New member offerings can prove an important value-add for members, but they need to make sense for both…
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MembershipArticleOver 2 years old
The Maine Coast Fishermen’s Association Sees Success
The organization has increased the number of individual donors from about 50 to nearly 600 in the past…
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MembershipArticleOver 2 years old
A Creative Way to Solve a Membership Dues Riddle
The pandemic’s impact has been inconsistent—affecting people in vastly different ways. One association came up with a plan…
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MembershipArticleOver 2 years old
Why Every Association Needs Zealots
As an association executive, you work for zealots. These are the people who populate your boards, committees, and…
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MembershipArticleOver 2 years old
Membership Pro Tip: One-Word Change Increases Email Response Rates
Getting members to respond to emails is a perennial challenge. It would be great to just wave a…
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MembershipArticleOver 2 years old
Keeping a Finger on Members’ Pulse Delivers Long-Term Growth for American Medical Association
AMA managed to achieve record growth during one of the most difficult times in its members’ profession. Getting…
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MembershipArticleOver 2 years old
Membership Pro Tip: An Easy Way to Digitize Member Files
Looking for a way to streamline membership applications? There’s a good chance you already have a tool that…
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MembershipArticleOver 2 years old
A Surprising Tactic to Engage New Members Emerges
Email and phone calls remain the top two ways associations are engaging new members, but an upcoming report…
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MembershipArticleOver 2 years old
Good Reads You Might Have Missed: Dues Increases
In a time of inflation and in the wake of a long pandemic, associations might find themselves debating…
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MembershipArticleOver 2 years old
Three Keys to Solving the Member Retention Puzzle
Everyone knows retention is crucial to a healthy membership. You can never increase your membership if you lose…
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MembershipArticleOver 2 years old
Return on Community: How Engagement and MX Spur Revenue Growth
Leverage innovation, create everyday value, and use advanced analytics to drive action.
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MembershipArticleOver 2 years old
Membership Pro Tip: Online Communities of Practice
Looking for a no-cost benefit that informally brings your members together so they can brainstorm, collaborate, and learn…
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MembershipArticleOver 2 years old
A Real-Time Dues Increase and New Membership Model Success Story
Two challenging membership dilemmas—raising dues and a new membership model—ended up working out very well for the Alpaca…
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MembershipArticleOver 2 years old
Membership Pro Tip: Telemarketing Effort Ramps Up Renewals
A routine telemarketing campaign turned into something special with an added personal touch that ended up meeting member…
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MembershipArticleOver 2 years old
How Small Tweaks to Your Membership Structure Can Yield Big Results
Raising dues is always a sensitive topic, but what if there were a way to avoid it altogether…
