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Membership Memo: Reach For It

…offering free membership to students drew new signups in droves, so SPE considered its options to extend the free offer for a longer period. Simply…

2016 › 04 › 01 › Membership Memo Reach For It

Associations and the Free or Fee Decision

…wondering what it was getting in return for its free policy forms. As explained in “Membership Memo: Free No More,” the American Land Title Association…

2013 › 03 › 06 › Associations And The Free Or Fee Decision

Bar Association Revamps Member Model, Plots Digital Update

…free membership. After the change, the most expensive tier will be $450, for lawyers admitted to the bar more than 20 years ago. The goal of the change…

2018 › 08 › 07 › Bar Association Revamps Member Model Plots Digital Update

Get Them in the Door: Inside a 10-Month Trial Membership Offer

That’s been our history,” Wagner says. A few weeks ago, I wrote about another free-membership offer, at the Northwest Food Processors Association, and…

2014 › 08 › 27 › Get Them In The Door Inside A 10 Month Trial Membership Offer

How to Use Trials to Grow Membership in Your Organization

…mind. Whether the free or trial membership ends because, say, a student graduates from college, a startup reaches a certain level of revenue, or a…

2021 › 10 › 01 › How To Use Trials To Grow Membership In Your Organization

Offer a Digital Membership to Capitalize on Your Mission’s Buzz

…year digital memberships, in hopes of gaining dues-paying members 12 months later. Membership Details Included in this free membership was access to…

2017 › 10 › 20 › Offer A Digital Membership To Capitalize On Your Missions Buzz

Thursday Buzz: Control Your Membership Retention

…generosity. “Provide a year’s free membership to see if they can come out the other end in good shape and pick up a paid membership the following year…

2017 › 05 › 25 › Thursday Buzz Control Your Membership Retention