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  1. Is Facebook Graph Search the Latest Marketing Tool?

    …the network via keywords. More details: Some big business problems could be solved. Every day, sales and marketing organizations spend millions…

    2013 › 01 › 16 › Is Facebook Graph Search The Latest Marketing Tool

  2. The Story Behind a Successful Member Dues Increase

    …structural changes to VPPPA’s dues model in our 20-plus years of data—which meant members had most likely been paying the same dues amount since…

    2023 › 11 › 01 › The Story Behind A Successful Member Dues Increase

  3. How Does Your Salary Measure Up?

    …you evaluate how your compensation stacks up and right-size your expectations. In this snapshot of new data revealed in the study, which is conducted…

    2018 › 12 › 17 › How Does Your Salary Measure Up

  4. Engage and Promote in the Digital Ecosystem

    …and really being data-driven. ”You want to make decisions based on the data that is available to you,” she says. Customer focus. “This is really about…

    2017 › 05 › 15 › Engage And Promote In The Digital Ecosystem

  5. Cloud Providers: Should You Put Your Eggs in One Basket?

    …put defense apparatuses on the commercial cloud. That’s, obviously, a big chunk of change for a pretty fundamental part of how the Pentagon works…

    2018 › 08 › 07 › Cloud Providers Should You Put Your Eggs In One Basket

  6. Is It Time for a New Learning Format?

    …typically feature these three elements: slides, podiums, and data—lots of data. And that’s not surprising, given that one of the main goals of the…

    2018 › 08 › 31 › Is It Time For A New Learning Format

  7. Daily Buzz: Event Tech and the Future of Annual Meetings

    …event tech trends will make the biggest impact: Big investments on increased security measures. To protect attendees’ information, meeting planners…

    2019 › 04 › 25 › Daily Buzz Event Tech And The Future Of Annual Meetings

  8. Disney’s MyMagic+ Wrist Strategy: All Ears?

    It’s all about the big mouse ears at Walt Disney World. Except when it’s about the wrist. And with the rollout of MyMagic+ earlier this year…

    2014 › 10 › 08 › Disneys Mymagic Wrist Strategy All Ears

  9. Association Surveys That Score

    …makes reaching them easier, faster, and sometimes cheaper. But are surveys generating the high-quality data needed to make good decisions? Check off…

    2015 › 10 › 01 › Association Surveys That Score

  10. Building a Culture of Innovation in Associations

    It’s a discipline. Associations must avoid "big bet" thinking and embrace continuous, low-risk testing. Borrowing from the agile playbook, this means…

    2025 › 04 › 28 › Building A Culture Of Innovation In Associations