Tag
AI
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Meetings / EventsArticleOver 2 years old
Meetings Pro Tip: Navigate the State of the Supply Chain
Event planners, including associations, are feeling the impacts of supply shortages. A little honesty and a lot of…
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AdvocacyArticleOver 2 years old
Three Best Practices for Sustaining Interest in Advocacy Efforts
As a leader at your association, you know that change happens fast and creating a sustainable organization that…
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Meetings / EventsArticleOver 2 years old
The Meeting Experience Starts at the Airport
Seasoned planners know that the event begins as soon as a guest steps off of the plane. Arriving…
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FundraisingArticleOver 2 years old
“Ukraine AirLIFT” Takes Off, Delivering Supplies to the War-Torn Country
The U.S.-Ukraine Foundation is responding to the immediate needs of Ukraine by initiating flights with supplies to nearby…
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MembershipArticleOver 2 years old
Don’t Miss Out on This Unexpected Source of Nondues Revenue
Recently, I became a conservator for my father in order to protect his finances after he fell victim…
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Meetings / EventsArticleOver 2 years old
Three Scenarios That Might Require Online Waivers
At some point in our lives, we’ve all signed a waiver—whether it was to enter an extra scary…
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GovernanceArticleOver 2 years old
Technology Pro Tip: Ask for a Software Bill of Materials
With the rise of supply chain attacks, getting a stronger handle on what’s in the enterprise tools you…
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Marketing / CommunicationsArticleOver 5 years old
Case Study: Building an Effective Public Campaign
Sometimes associations need to reach a broader audience to advance their mission. The National Council for Mental Wellbeing,…
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Marketing / CommunicationsArticleOver 5 years old
How to Find the Right Micro Influencer for Your Organization
Tracking down an influencer who fits your niche and drives engagement may feel like hunting for a needle…
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Organizational StrategyArticleOver 5 years old
Create an Organizational Culture That Helps Retain Staff
The news is filled with articles about “The Great Resignation” and other catchy phrases alluding to the fact…
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Marketing / CommunicationsArticleOver 5 years old
An Association’s Research-Based Campaign to Connect With Consumers
How dangerous are counterfeit products? In the case of counterfeit water filters, the answer is “very dangerous” if…
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Marketing / CommunicationsArticleOver 5 years old
School Bus Group Launches Campaign to Recruit Drivers
Recruiting school bus drivers has always been a challenge, but the current nationwide worker shortage is making more…
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Marketing / CommunicationsArticleOver 5 years old
Technology Pro Tip: Save Time By Automating Your Emails
Rather than reinventing the wheel every time you send a message to a member, consider using a text-expansion…
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Marketing / CommunicationsArticleOver 5 years old
Global Spotlight: Smoother Global Travel After COVID
Travel Pass app helps air travelers navigate countries’ differing entry requirements.
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Organizational StrategyArticleOver 5 years old
How Boards Can Cultivate the Digital Experience
Association teams—especially boards—must ensure that the digital experience provided their customers is nurtured as an asset, according to…
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LearningArticleOver 5 years old
Four Ways to Better Measure Your Professional Development Offerings
Asking the right survey questions—and adapting your strategies as needed—can help associations learn a thing or two about…
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AdvocacyArticleOver 5 years old
Real Estate Partnership Looks to End Housing Discrimination Against LGBTQ+ Community
A new collaboration between the National Association of Realtors and the LGBTQ+ Real Estate Alliance will address real…
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Marketing / CommunicationsArticleOver 5 years old
Associations Need a Partner That Knows What’s Coming Around the Corner
How MHI increased their event marketing conversion rate—and their revenue.
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AdvocacyArticleOver 5 years old
Why An Entrepreneurial Mindset Can Help Advocacy Campaigns Succeed
Here is a truth most government relations professionals don’t expect: You’re an entrepreneur. Just like a plucky business…
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Executive LeadershipArticleOver 5 years old
How a New CEO Connected With Members to Keep Healthcare Delivery on Track
A new leader hit the ground running to make sure his members had everything they needed to meet…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Manufacturers Campaign Counters Vaccine Hesitancy
The new NAM campaign is directly aimed at confronting Americans’ doubts and fears about getting the COVID-19 vaccine,…
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Organizational StrategyArticleOver 5 years old
Going Beyond Data in Decision Making
Data analysis is an important element in making informed decisions, but it’s not the only one. Your own…
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Marketing / CommunicationsArticleOver 5 years old
Three Tactics to Make the Most of Influencer Marketing During the Pandemic
Influencer marketing is still going strong at the moment even with the shake-ups of COVID-19, and a thoughtful…
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Career DevelopmentArticleOver 5 years old
How to Create a Successful Virtual Internship Program
This year, COVID-19 prevented the American Anthropological Association (AAA) from running its in-person summer internship program. In the…
