Tag
AI
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AdvocacyArticleOver 5 years old
ASAE, Business Groups Raise Concerns About Small Business Loan Questionnaires
The Small Business Administration's "loan necessity" questionnaires seek information beyond what was required on PPP loan applications and…
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Marketing / CommunicationsArticleOver 5 years old
Want to Make a Bigger Impact With Email? Send Less Often
An analysis from the marketing firm GetResponse found open and click rates surged when just one message was…
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Marketing / CommunicationsArticleOver 5 years old
Weekly Now: Pizza to the Polls’ 2020 Comeback
A clever election-oriented organization sees a coronavirus-era surge. Also: A pandemic celebrity wedding announcement that puts a focus…
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MembershipArticleOver 5 years old
Create a Yearlong Email Drip Campaign That Engages New Members
Delivering useful, actionable information to members throughout their first year will have them ready to renew.
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Executive LeadershipArticleOver 5 years old
How Will AI Change the C-Suite?
A new survey suggests that leadership roles will at least be shared with artificial intelligence in the coming…
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Marketing / CommunicationsArticleOver 5 years old
Campaign Promotes Flu Shots to Avert Dual Public Health Crisis
The National Association of Chain Drug Stores is amplifying a widespread message on multiple platforms to encourage Americans…
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AdvocacyArticleOver 5 years old
Maximize Your Advocacy Messaging by Focusing on Your Members
There’s a lot going on in the political realm, but zeroing in on your raison d’être—your members—can help…
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Marketing / CommunicationsArticleOver 5 years old
Digital Metrics to Set and Monitor to Improve Event Marketing
Data can be king when it comes to digital marketing, but what data can bring the best results?…
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LearningArticleOver 5 years old
The Keys to a Successful Virtual Onboarding Strategy
As the pandemic continues to keep many associations working remotely, they are also having to hire and onboard…
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AdvocacyArticleOver 5 years old
Healthcare: How Research Saved Hospice Care
With Medicaid funding for Missouri hospice facilities at risk, MHPCA headed off budget cuts by unearthing the data…
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LearningArticleOver 5 years old
Healthcare: A Major Undertaking to Understand Pain
To help doctors better diagnose and treat pain, International Association for the Study of Pain undertook an ambitious…
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AdvocacyArticleOver 5 years old
Coronavirus Response: Teaming Up to Boost Supplies
NAM and Business Roundtable partnered to help states and the federal government obtain personal protective equipment and other…
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Marketing / CommunicationsArticleOver 5 years old
Report: Nonprofits Spending Less on Marketing Amid COVID-19 Crisis
A report from the Merkle Group finds that most industries are increasing marketing budgets, but nonprofits are an…
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Marketing / CommunicationsArticleOver 5 years old
Accelerate Content Management With AI
How can AI advance routine content management practices? Creating an AI-driven, closed-loop system between a content management system…
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Marketing / CommunicationsArticleOver 5 years old
Dairy Association Takes State Fair’s Butter Cow Tradition to Social Media
The Ohio State Fair has been canceled, but the American Dairy Association Mideast is still making room for…
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FundraisingArticleOver 5 years old
Popular “Fill the Boot” Fundraiser Transitions to Virtual
For 66 years, the International Association of Fire Fighters has raised money for the Muscular Dystrophy Association by…
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Marketing / CommunicationsArticleOver 5 years old
How to Pivot Your Marketing Campaigns During a Pandemic
It’s a few weeks before your public awareness campaign launches: the theme is set, the merch is in…
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AdvocacyArticleOver 5 years old
How to Move the Dial on Advocacy During a Pandemic
Few sectors of the economy have been harder hit by the COVID-19 crisis than America’s restaurants. Overnight, an…
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AdvocacyArticleOver 5 years old
Spinal Association App Helps People Find a Wheelchair That Fits Their Needs
With its just-released My Wheelchair Guide app, the United Spinal Association hopes to take the guesswork out of…
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Marketing / CommunicationsArticleOver 5 years old
A New Member Onboarding Success Story
One association switched from a cumbersome, one-size-fits-all new member onboarding process to a more personalized digital one and…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Save Time With These Gmail Settings
Saving yourself a few clicks here and there can add up during the workday. Also: Build a foundation…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Art of Email Negotiation
How to facilitate a productive discussion even when you can’t meet in person. Also: Use workflow visualization to…
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GovernanceArticleOver 5 years old
ICANN Rejects Sale of .Org Domain to Private Equity Firm
The board of the Internet Corporation for Assigned Names and Numbers heeded objections from associations, nonprofits, and a…
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OperationsArticleOver 5 years old
How to Implement Better Cyber Hygiene Practices as Employees Work Remotely
Are you finding yourself washing your hands more, not touching your face as often, remaining six feet apart,…
