Tag
AI
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Marketing / CommunicationsArticleOver 5 years old
Basketball and Blockchain: NBA Announces a Modern Twist on Trading Cards
NBA Top Shot, a new platform being developed by the creators of a successful blockchain-based game, will allow…
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Career DevelopmentArticleOver 5 years old
A Mutual Investment
How the American Counseling Association is boosting its ranks by investing in employees’ cultural development.
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GovernanceArticleOver 5 years old
Board Smarts: Governance 101
Looking to teach new volunteers the governance ropes? Take advantage of your LMS for orientation.
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AdvocacyArticleOver 5 years old
Halloween Petition Campaign Picks Up … in the Middle of July
Last fall, the Halloween & Costume Association started a petition to move Halloween to a weekend date. The…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Be Brave in Your Marketing Campaigns
Research shows that taking a big risk in your marketing efforts has big payoff opportunities. Also: a data…
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Career DevelopmentArticleOver 5 years old
A Credential for Newcomers
Associations are used to awarding credentials to highly educated and experienced professionals. But credentials can be just as valuable…
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Marketing / CommunicationsArticleOver 5 years old
Rebranding Campaign Boosts Member Numbers and Pageviews
Two years ago, the National Ornamental and Miscellaneous Metals Association (NOMMA) was seeing a decline in membership and…
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Career DevelopmentArticleOver 5 years old
Restaurant Foundation Wins Grant to Train Prison Inmates for Industry Jobs
A new $4.5 million grant to the National Restaurant Association Educational Foundation will go toward developing training programs…
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Marketing / CommunicationsArticleOver 5 years old
Why Unstructured Member Data Is a Marketing Treasure Trove
Marketing 101 says just because a potential customer walks in your door doesn’t mean she’s going to buy…
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Marketing / CommunicationsArticleOver 5 years old
When’s the Best Time to Send a Marketing Email? It’s Complicated
A recent email benchmarking guide from Campaign Monitor notes that, based on the average, the best day to…
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Career DevelopmentArticleOver 5 years old
Should You Send Your Team Emails on Sunday Night?
While there’s evidence that late-night emails—especially on Sunday—just end up stressing out the troops, there are still plenty…
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Career DevelopmentArticleOver 5 years old
Manufacturers Group Ties Anniversary to $10 Million Career Campaign
In an attempt to reverse a lingering skills gap that is expected to grow in the coming years,…
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Marketing / CommunicationsArticleOver 5 years old
Embracing a Hashtag: Education Group Adopts #YouAreWelcomeHere
With the homegrown hashtag proving greatly successful as a marketing tool among its members, NAFSA has officially taken…
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Business DevelopmentArticleOver 5 years old
With Retail Concept, Group Looks to Make Plant-Based Food Easier to Find on the Go
The Plant Based Foods Association is aiming to make grab-and-go plant-based food more accessible with a turnkey retail…
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Organizational StrategyArticleOver 5 years old
How Much Should Associations Care About Blockchain?
Long the subject of breathless hype, blockchain technology has started to find its way into real-world use cases.…
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MembershipArticleOver 5 years old
Lessons in Building Loyalty From Retailers
A retail-focused Yes Marketing report finds that building value is more important to increasing long-term loyalty than simply…
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Conscious InclusionArticleOver 5 years old
Study: Diversity Training Doesn’t Have the Intended Effect
Diversity training designed to change attitudes and behavior toward women in the workplace helped reinforce the right conduct…
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Marketing / CommunicationsArticleOver 5 years old
New Campaign Hopes to Ease the Conversation Around Alzheimer’s Disease
Family members can struggle to discuss signs of memory loss with loved ones—often early signifiers of Alzheimer’s disease.…
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Career DevelopmentArticleOver 5 years old
Power of A: A Credential for Newcomers
With RISE Up, the NRF Foundation helps prepare thousands for retail work.
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AdvocacyArticleOver 5 years old
After Deadly Mount Everest Climbing Season, Groups Call for Changes
With reports of a particularly dangerous year at the world’s tallest mountain—which critics blame on overcrowding and a…
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Open-Source Software Is Everywhere. What’s Your Maintenance Strategy?
For years, open-source software has had a rep for being risky compared with managed alternatives. But perhaps the…
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LearningArticleOver 5 years old
Daily Buzz: Cross-Train Your Staff
Develop your team and increase organizational knowledge by cross-training employees. Also: How can you make your website more…
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FundraisingArticleOver 5 years old
Five Years Later: The Ice Bucket Challenge Cofounders’ New Challenge for the Public
The ALS Association and two of the three cofounders of the popular 2014 viral campaign are now calling…
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AdvocacyArticleOver 5 years old
Scientific Associations: The Supply of Helium Is Getting Lighter
As a major specialty retail chain runs into problems with its helium supplies, so too is the scientific…
