Tag
AI
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Marketing / CommunicationsArticleOver 5 years old
Does Your Association Need a Dedicated Day, Week, or Month?
From the silly to serious, days surrounding a cause or industry can help associations raise awareness, bolster goodwill,…
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OperationsArticleOver 5 years old
Are Airline Subscription Add-Ons Worth Your Time?
Whether for wireless or an annual discount on baggage, air travelers these days are faced with an array…
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Marketing / CommunicationsArticleOver 5 years old
Cruise Ship Industry Campaign Uses Stories to Revamp Public Image
The Cruise Lines International Association recently launched the “We Are Cruise” campaign, which uses stories and videos to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How to Explain Mistakes to Members
Association professionals are human, and they make mistakes. How you handle talking about those mix-ups can pave the…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Turn Facebook Likes Into Email Subscriptions
If you’re running a Facebook page and not getting your fans on your email list, you’re missing an…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Microsoft Outlook’s Bad Breach
A security breach involving Microsoft’s web-based Outlook service reveals some major customer service challenges. Also: why many millennials…
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Marketing / CommunicationsArticleOver 5 years old
“Don’t Be a Tool”: Builders Group Uses Animation to Fight Harassment
A construction industry campaign out of British Columbia aims to educate workers about bullying, harassment, and hazing. Its…
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Meetings / EventsArticleOver 5 years old
Grain Industry Highlights Safety Concerns, With OSHA’s Help
In the annual Stand-Up for Grain Safety Week, the workplace safety agency partners with the National Grain and…
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Marketing / CommunicationsArticleOver 5 years old
Why Your Association Shouldn’t Ignore Direct Mail
Direct mail often doesn't get the respect it deserves these days, but it's a significantly more effective medium…
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Business DevelopmentArticleOver 5 years old
New Energy Alliance’s Big Goal: Make Renewables Easier to Buy
The Renewable Energy Buyers Alliance, sporting a number of major companies, aims to help boost renewable energy by…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Happy 15th Birthday, Gmail!
For its anniversary, Google announced Gmail is getting some upgrades. Also: how to choose the right meeting venue.
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LearningArticleOver 5 years old
Boost Your Staff’s Financial Savvy
Beyond an association’s finance staff and executives, the only people familiar with the dollars and cents that pay…
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Marketing / CommunicationsArticleOver 5 years old
AMP for Email Is Ready, But Is It the Future of Email?
The initiative by Google to reinvent email for interactivity has been gestating for a year, and now it’s…
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LearningArticleOver 5 years old
Canadian Commercial Drivers Group Opens Safety Training Facility
The Alberta Motor Transport Association built a new training state-of-the-art track and complex to help increase safety among…
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OperationsArticleOver 5 years old
How the 737 Max’s Grounding Affects Business Travel
Issues with the aircraft, involved in two recent crashes, have led to its grounding. Even though it’s a…
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Marketing / CommunicationsArticleOver 5 years old
Survey: A Little Bit of Paid Search Goes a Long Way for SEO
A recent survey finds that paid search can often improve your search engine optimization strategy by helping your…
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FundraisingArticleOver 5 years old
Coming up Green: MDA Ties Fundraising Campaign to St. Patrick’s Day
Capitalizing on the feel-good vibe of the Irish holiday, the Muscular Dystrophy Association’s Shamrocks campaign raises millions during…
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AdvocacyArticleOver 5 years old
One Group’s Massive Dream: A Bike Trail Between Coasts
After much research, the Rails-to-Trails Conservancy says that a bike and walking trail that extends across the country…
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MembershipArticleOver 5 years old
Get Creative With Your Spring Membership Drive
Spring offers a chance to rethink membership campaigns, adding seasonal tie-ins and creative themes that make it more…
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MembershipArticleOver 5 years old
The Prime Effect: How Amazon Is Helping Retail Membership
Amazon’s growing strength, driven by its popular retail membership program, is helping to encourage consumers to subscribe to…
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MembershipArticleOver 5 years old
Email Tactics to Win Back Lapsed Members
Sending automated and personalized email messages to lapsed members can help you slow membership churn. Here’s how one…
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Marketing / CommunicationsArticleOver 5 years old
Campaign Helps Financial Aid Group Show Students Money Is Out There
The National Association of Student Financial Aid Administrators dedicates February to taking the mystery out of financial aid for…
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FundraisingArticleOver 5 years old
#VoiceYourLove: ALS Association Draws Tech-Industry Backing to Latest Campaign
The ALS Association’s new fundraising campaign asks supporters to "voice your love" for ALS patients who can't speak…
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Marketing / CommunicationsArticleOver 5 years old
GMO Farmers Send Free Valentine’s Chocolate to Combat Misconceptions
In a bid to reduce fears that their products are unsafe or unhealthy, a coalition of GMO farmers…
