Tag
Business
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FundraisingArticleOver 5 years old
Five Ways Organizations Are Getting Creative About Fundraising
Much like associations, schools, charities, and political candidates have had to use different tactics to drive fundraising efforts…
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Marketing / CommunicationsArticleOver 5 years old
Weekly Now: Pizza to the Polls’ 2020 Comeback
A clever election-oriented organization sees a coronavirus-era surge. Also: A pandemic celebrity wedding announcement that puts a focus…
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Business DevelopmentArticleOver 5 years old
New Money: Partnership Refresh
The Academy of Medical-Surgical Nurses’ revamped sponsorship program paid dividends when the pandemic hit.
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Good Counsel: Agents, Principals, and FARA Risk
Why associations can’t ignore the Foreign Agents Registration Act.
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FundraisingArticleOver 5 years old
Land Title Group’s New Foundation Will Fund Local Charities
Throughout the pandemic, American Land Title Association members have been supporting community charities. Inspired by their giving, ALTA…
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FundraisingArticleOver 5 years old
Four Steps to Get Ready for Year-End Fundraising
While the pandemic has dampened the economy, that doesn’t mean associations can’t still reach fundraising goals. Starting stewardship…
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OperationsArticleOver 5 years old
Fall Cleaning: Is it Time to Tidy Up Your Data?
Are you investing enough in data hygiene? In the final installment of our three-part data series, learn how…
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Marketing / CommunicationsArticleOver 5 years old
Weekly Now: Tips for Managing Pre-Election Stress
The American Psychological Association says we’re more stressed before next week’s election than we were four years ago.…
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MembershipArticleOver 5 years old
It’s Time to Rethink Your Association’s Relationship With Its Paywall
Associations have long used paywalls to their advantage. But there are strategic opportunities for tapping nondues revenue that…
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Organizational StrategyArticleOver 5 years old
Group Crafts Strategic Plan to Help Members Navigate Pandemic-Related Impacts
Knowing its members were significantly affected by the pandemic, TRSA, the association for linen, uniform, and facility services,…
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LearningArticleOver 5 years old
Five Ways to Enhance Your Association’s Learning Program
A focus on experience-driven learning opportunities will help members stay on their professional development path.
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Meetings / EventsArticleOver 5 years old
What to Consider When Budgeting Nondues Revenue for 2021
As associations move forward, they must plan budgets even though meetings, sponsorships, and professional development products are on…
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LearningArticleOver 5 years old
Video Game History Foundation Expands Preservation Efforts
The Video Game History Foundation expands its archival efforts to video game source materials. Also: the association that…
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Meetings / EventsArticleOver 5 years old
Why The Power of Connection Is Critical For Business Events
In the age of virtual interaction, human-to-human connection is critical to spark creativity, make connections and bring organizations…
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Organizational StrategyArticleOver 5 years old
Greeting Card Association Moves to Hybrid Management Model
With the challenges of COVID-19 forcing associations to adapt, the Greeting Card Association moved to a new management…
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MembershipArticleOver 5 years old
Performance Under Pressure: Lessons From COVID-19 Success Stories
These are tough times for almost every organization, but some for-profits are finding ways to make membership or…
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Organizational StrategyArticleOver 5 years old
Tactics That Are Helping Associations Navigate the Pandemic
A recent survey shows that nonprofits have been surviving the pandemic by rethinking sponsorship offerings and revenue streams,…
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Business DevelopmentArticleOver 5 years old
Weekly Now: Small Businesses Band Together to “Save the American Dream”
A new resource hub has pandemic survival essentials for business owners. Also: Nonprofits led by people of color…
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Marketing / CommunicationsArticleOver 5 years old
How to Bring Influencers Into Your Association’s Advocacy Efforts
Influencers can drive a lot of attention and engagement toward your cause. But for the partnership to work,…
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Conscious InclusionArticleOver 5 years old
Finding a Holiday Schedule That Honors Both Past and Present
Should you get the day off on Columbus Day or Juneteenth? Many argue that the workplace holiday calendar…
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AdvocacyArticleOver 5 years old
Weekly Now: The Fight to Save the Movie Theater
The film industry makes an economic case to save movie theaters, many of which face threats of closing…
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Conscious InclusionArticleOver 5 years old
Highway Safety Group Recommends Steps to Reduce Bias in Traffic Enforcement
The Governors Highway Safety Association has come out against racism and issued a new set of recommendations members…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Campaigns Can Improve Engagement with Revenue-Generating Content
Many associations judge the success of their social media campaigns by likes, rather than whether that content leads…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Fake the Engagement: Three Marketing Strategies To Build Emotional Loyalty
It’s not about pushing short-term campaigns or even long-term purchases. You want to win over customers to your…
