Tag
consumer awareness
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Marketing / CommunicationsArticleOver 5 years old
Auto Industry Leaps on Initiatives to Inform Consumers of Recalls
Two separate campaigns designed to make it easy to check the status of recalls—one announced last week, one…
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Marketing / CommunicationsArticleOver 5 years old
CTIA: Consumers Taking Mobile Security More Seriously
The association says that more than three-quarters of consumers surveyed now put a passcode on their devices, and…
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Marketing / CommunicationsArticleOver 5 years old
Campaign Looks to Educate Consumers Ahead of Payment Changes
With Same Day ACH debits going live next month, the New England ACH Association launched a campaign to…
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Marketing / CommunicationsArticleOver 5 years old
Grocery Industry Date Labeling Initiative Focuses on Consumer Clarity
The Grocery Manufacturers Association and the Food Marketing Institute join forces on an initiative to make date labeling…
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Marketing / CommunicationsArticleOver 5 years old
“Natural” Labeling: Food Group Steps In With Standard
With federal officials appearing to take a pass on regulating the use of the word “natural,” a newly…
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Marketing / CommunicationsArticleOver 5 years old
Organic Advertising Fund Creates a Marketing Beef
The Organic Trade Association is backing a proposed check-off program—an advertising and research fund collected from organic producers…
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Marketing / CommunicationsArticleOver 5 years old
Associations Aren’t Putting Any Spin on the Dangers of Laundry Pods
The American Cleaning Institute and the Coin Laundry Association are partnering to help educate Laundromat users about the…
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AdvocacyArticleOver 5 years old
Group Expresses Concern About the Hazy Definition of “Organic”
While the use of the term "organic" is regulated at the federal level, home and personal-care products, like…
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AdvocacyArticleOver 5 years old
Natural Fit: New Group Wants Formal Definition for “Natural” Products
With its website set to launch this week, the Organic and Natural Health Association has a number of…
