Tag
content strategy
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Put Your Best Face Forward
Why having a great, well-organized website is important for member recruitment. Also: Why going viral is more complicated…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Challenges That the Pros Are Tackling
With all the noise around different marketing strategies, find out which ones the pros are actually employing. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Why Podcasting Works for Leading (and Leaders)
Executives aren't always expert tweeters and bloggers. But in podcasting, they likely have a natural fit.
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Marketing / CommunicationsArticleOver 5 years old
Digital Marketing: Change Your Standards
When it comes to digital marketing, investing in cheap content suited to your audiences may beat a more…
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Marketing / CommunicationsArticleOver 5 years old
A YP-Friendly Social Media Strategy
Young professionals can serve your association well in that these digital natives will help you keep up on…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Never Stop Writing
The importance of writing on a regular basis—for many different reasons. Also: Working with an outside team? Communicate…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Away From the Office? Have a Backup Plan
Remember, there’s no guarantee that there’ll be WiFi nearby, so be sure you have a backup plan, in…
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Marketing / CommunicationsArticleOver 5 years old
How Next-Gen Thinking Led to Publication Success and Audience Growth
It's unusual when a magazine editor can look at a budget cut and see a silver lining. But…
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Marketing / CommunicationsArticleOver 5 years old
Ev Williams: Is Online Content Destined to Consolidate?
Ev Williams, a founder of three popular online services, has some fascinating thoughts about the open web. Also: why…
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OperationsArticleOver 5 years old
6 Steps to a Complete Website Overhaul
With an out-of-date website that had largely become a dumping ground for any and all content, the American…
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Marketing / CommunicationsArticleOver 5 years old
Five Twitter Highlights From Digital Now
A big problem facing many association execs visiting this year's Digital Now Conference in Orlando is the treadmill…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Small Engagement, Large Impact
Learn how you can keep your members connected in just a few minutes. Plus: How websites are battling…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: How Your Magazine Reinforces Membership
An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues.…
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Marketing / CommunicationsArticleOver 5 years old
Joe Pulizzi: Seven Questions to Ground Your Content Strategy
According to Content Marketing Institute Founder Joe Pulizzi, developing a solid content marketing plan starts with at least…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: What If Content Isn’t King?
A marketing pro tries to pop the content bubble and offers an alternative means to boost your efforts.…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
Magazine Editor
A sample job description for an association magazine editor, covering editorial planning with a volunteer advisory council, managing…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Content Counts, New Study Shows
A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of…
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Marketing / CommunicationsArticleOver 5 years old
Steps to Creating a Video Strategy
There's no question: For marketers, video is a hot topic these days. How can associations do it well?…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Spotlight on Video Strategy
Here’s some advice to help get a video strategy rolling.
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Entering the World of Distributed Content
Distributed content is right on the horizon, but what is it, and what does it mean for publishers?…
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Marketing / CommunicationsArticleOver 5 years old
What Millennials’ News Consumption Habits Mean for Associations
A new report found that millennials are not willing to pay for news and that while they don’t…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: YouTube Offers a Glimpse Behind the Scenes
The world’s most popular video service is launching a new effort to inform organizations about how to use…
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Marketing / CommunicationsArticleOver 5 years old
Going Viral: Meetings Mean Business Joins BuzzFeed Community
When it comes to creating viral content, one name stands out: BuzzFeed. Rather than try to mimic the…
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Marketing / CommunicationsArticleOver 5 years old
Report: How Nonprofits Are Using Digital Platforms
A new survey of nonprofit professionals finds that many nonprofits can see the advantages of digital outreach but…
