Tag
content strategy
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: What SkyMall Teaches About Captive Audiences
The catalog company that has enticed passengers with in-flight shopping for a quarter of a century just filed…
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Marketing / CommunicationsArticleOver 5 years old
Old Becomes New With This Evergreen Content Strategy
The news site Vox plays around with its older published posts and offers up some useful lessons in…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Three H’s of YouTube
If you’re looking to enhance your association’s video success or expand its web presence, the so-called three H’s…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Facebook Cracks Down on Promotional Posts
The world’s biggest social network is souring on promotional posts, and your association could be impacted. Plus: The…
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Marketing / CommunicationsArticleOver 5 years old
Super Mobility Week: If You Can’t Beat ‘Em, Screen ‘Em
CTIA: The Wireless Association didn't counter-program against the Apple iPhone 6 announcement—it literally screened the livestream at Super…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Facebook Wages War Against Clickbait
If you’re posting content on Facebook, don’t go out of your way to encourage your audience to click.…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: The Secret to Getting Acquired By Google
The tech giant's test when considering an acquisition—and how it can apply to your association's own marketing. Also:…
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Marketing / CommunicationsArticleOver 5 years old
The New Yorker: ‘Free’ As a Data-Gathering Expedition
Why The New Yorker decided it would start giving away its stories for free—for a little while. Also:…
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Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Facebook Video Gets Revamped
The world's biggest social network has another algorithm change in the pipeline. Plus: Make your conference grab bag…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Secret Value of Online Comments
Don't discount your commenters. They may be tipping you off to important things you should be hearing. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: The Tweet That Took 45 Days to Construct
There are types of social media that are foolproof, and then there are others that take a lot…
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Marketing / CommunicationsArticleOver 5 years old
What Community Managers Can Learn From George R.R. Martin
The author is far more old-school techie than your average social media user, but his online community of…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Bite-Size Association Outreach
Make your communication efforts better, faster, and more digestible. Also: the means to leverage your association's data.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The World Is Your Blog’s Oyster
What has been a tumultuous era for news outlets could present your association with a chance to raise…
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LearningArticleOver 5 years old
Social Media Roundup: Education With Netflix’s Model
It seems like there’s an endless supply of new skills to pick up—from design to coding to the…
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Marketing / CommunicationsArticleOver 5 years old
Who Needs an Editorial Calendar? How to Grind Your Own Story Angles
Writing for the web doesn't always mean you need to pack an editorial calendar to the gills. Before…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Be Your Own Social Media Guru
Becoming a social media expert may be more like riding a bike than hiring a consultant. Plus: Ways…
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Organizational StrategyArticleOver 5 years old
A Strategy for Avoiding the Content Dump
Don’t let your website become a wasteland of unwanted content. Two keynote speakers at ASAE’s 2013 Technology Conference…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Rap Genius, Annotated
A well-funded music startup targeted by the National Music Publishers' Association earlier this week says that it has…
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Marketing / CommunicationsArticleOver 5 years old
Study: Viral Video Grows Up
More adults are recording and posting videos online in an attempt to go viral, according to a new…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Engage Your Members With Visuals
Seven ways to jazz up nonprofit infographics. Plus: how to create a winning content plan.
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Marketing / CommunicationsArticleOver 5 years old
When Function Trumps Form
Get better results when launching your next website or content program. Plus: How to write emails your members…
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Marketing / CommunicationsArticleOver 5 years old
Associations Now: What We’ve Learned During Our First Year
Over the past year at AssociationsNow.com, we've gained a pretty wide view of what it takes to create…
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Post-Event Packaging
Three ways to capture content from your meeting to use later.
