Tag
donor retention
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MembershipArticleOver 2 years old
Create a Successful Member Loyalty Program
Introducing a loyalty program can improve retention and create more member value. But a lot of work goes…
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MembershipArticleOver 2 years old
Strategies for Overcoming Member Disengagement
Sarah Sladek’s new book MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back challenges associations…
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MembershipArticleOver 2 years old
Baby, Come Back! How to Win Back Lapsed Members and Why You Should
When a member leaves, it doesn’t mean goodbye forever. Members who have walked away may be the easiest…
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MembershipArticleOver 2 years old
The Rocky Future of Membership
Do you play calendar Jenga? I bet you do! I play this game whenever I try to plan…
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MembershipArticleOver 2 years old
New Member Onboarding: Long-Term Membership Strategies
Onboarding doesn’t stop after you’ve welcomed new members into the fold. Read on for ways to ensure that…
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MembershipArticleOver 2 years old
New Member Onboarding: Getting Their Money’s Worth
An important way of keeping members engaged early on is to make sure they know what they’re getting—and…
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MembershipArticleOver 2 years old
Study: Membership Tech Is Leaving Engagement Gaps
The survey of more than 1,700 association members found that retention may be weaker among newer members due…
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MembershipArticleOver 2 years old
Membership Pro Tip: Two Questions to Ask New Members
It turns out there is an optimal email plan for successfully engaging new members at the outset. And…
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LearningArticleOver 2 years old
Four Ways to Help Attendees Retain Conference Takeaways
Association professionals put so much thought, effort, time, and money into planning exceptional conference experiences. There are many…
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MembershipArticleOver 2 years old
Membership Pro Tip: Use FOMO to Spur Renewals
Telling lapsed members what they’ll be missing in the short term is an effective tactic to encourage them…
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MembershipArticleOver 2 years old
Top 2021 Membership Takeaways
Another tough year is ending—and this one came with a stealthy plot twist no one needed. Even so,…
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MembershipArticleOver 5 years old
Membership Pro Tip: Delve Deeper to Regain Lapsed Members
Reaching out a little farther to lapsed members with better, more relevant communications has yielded some excellent results…
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MembershipArticleOver 5 years old
Membership Pro Tip: A No-Cost Retention Strategy
A zero-dollar strategy for retaining and recruiting members is hidden in plain sight on an unlikely, but very…
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MembershipArticleOver 5 years old
Good Reads You Might Have Missed: Member Onboarding
Member onboarding doesn’t look quite the same as it did a few years ago, but it’s still important…
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MembershipArticleOver 5 years old
What Makes a Membership Marketing Strategy Successful?
Advance planning, member research, and clear goals can make all the difference in an effort to increase membership…
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MembershipArticleOver 5 years old
Combining Tech and Empathy to Create Meaningful Member Engagement
ASBO International marketing pro Annie Henderson breaks down how she utilizes tech to create a supportive environment for…
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MembershipArticleOver 5 years old
Why Updated Membership Models Are Key to Ongoing Success
Member engagement weathered the storm of the pandemic, but retention did not fare as well. Revamping stagnant membership…
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MembershipArticleOver 5 years old
Membership Pro Tip: Retention Starts With Onboarding
Making onboarding all about the member is an excellent strategy for recruitment, retention, and engagement.
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MembershipArticleOver 5 years old
Seven Tactics to Increase Your Membership Retention Rate
Associations not only need to acquire new members, but they also need to keep existing ones, and some…
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MembershipArticleOver 5 years old
Membership Pro Tip: Year-Round Member Connection
Getting staff involved in regularly fostering and sustaining member connections helps boost engagement and retention.
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MembershipArticleOver 5 years old
Membership Pro Tip: ‘ReMember’ Peers in Troubled Times
The American Library Association’s ReMember Fund enables library workers who are currently unemployed to retain membership and stay…
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MembershipArticleOver 5 years old
Should You Increase Membership Dues?
Raising membership dues is rarely an easy decision, and the past year’s complications have made it even more…
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Career DevelopmentArticleOver 5 years old
How to Avoid a Retention Crisis
Workplace engagement is slipping (again). It's time to think about whether your top talent will leave once the…
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MembershipArticleOver 5 years old
Engage Lapsed Members with the Right Emails
To win back lost members, associations need to craft communications with a tone, structure, and messaging that reinforce…
