Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: A Tune-Up for Automotive-Repair Marketing
The Automotive Service Association is helping members boost their online marketing efforts through a partnership with the experts…
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Marketing / CommunicationsArticleOver 5 years old
Organic Advertising Fund Creates a Marketing Beef
The Organic Trade Association is backing a proposed check-off program—an advertising and research fund collected from organic producers…
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Marketing / CommunicationsArticleOver 5 years old
Have You Heard? Tips on Word-of-Mouth Marketing
Sometimes the best way to market your organization is via the people who are already a part of…
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Marketing / CommunicationsArticleOver 5 years old
Ad Watchdog to DirecTV: Pull Your Rob Lowe Ads
In a complaint, Comcast argued that DirecTV’s popular (but creepy) ads featuring Rob Lowe were inaccurate and unfair—and…
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Marketing / CommunicationsArticleOver 5 years old
Should Your Conference Have Its Own Blog?
Managing a conference blog takes work. But the benefits, including increased attendee engagement and higher web traffic, may…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Spotlight on Video Strategy
Here’s some advice to help get a video strategy rolling.
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Marketing Inspiration
A case study collection to spark new ideas to foster marketing inspiration.
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Marketing / CommunicationsArticleOver 5 years old
Meetings Roundup: Shake Things Up at MMCC
At MMCC, get inspired by bold ideas and innovative solutions.
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Marketing / CommunicationsArticleOver 5 years old
Fashion Group Broadens Members’ Reach with Limited-Time Mail-Order Box
The Council of Fashion Designers of America is helping to curate special, limited-time mail-order boxes featuring products designed…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Entering the World of Distributed Content
Distributed content is right on the horizon, but what is it, and what does it mean for publishers?…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: A Final Look at Insights from SXSW
A roundup of some of the nonprofit-focused highlights you may have missed from SXSW. Plus: scenes from the…
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Marketing / CommunicationsArticleOver 5 years old
What Millennials’ News Consumption Habits Mean for Associations
A new report found that millennials are not willing to pay for news and that while they don’t…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Hillary’s Last Association Speech Before 2016?
Hillary Rodham Clinton recently capped her two-year run of association keynotes with a campy speaking engagement: addressing a…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Preventing a Traffic-Drop Freakout
Hold off on sounding the alarm when your association's internet traffic takes a dip and learn how to…
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Marketing / CommunicationsArticleOver 5 years old
Egg Campaign Goes Over Easy With Side of Kevin Bacon
In a new ad campaign with the American Egg Board, the Hollow Man star suggests that the right…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: YouTube Offers a Glimpse Behind the Scenes
The world’s most popular video service is launching a new effort to inform organizations about how to use…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Be Camera Shy: Making The Case for Instagram
The visual social media platform Instagram continues to rise in popularity. Here’s a look at how some associations…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: The Post-Gigaom Publishing Landscape
The end of a prominent technology blog presents a cautionary tale for publishers. Plus: an equation built to…
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Meetings / EventsArticleOver 5 years old
Viral Impact: Using Social Marketing to Extend Event Reach
A new study gives an inside look at how top brands are using social marketing to extend the reach…
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Marketing / CommunicationsArticleOver 5 years old
Going Viral: Meetings Mean Business Joins BuzzFeed Community
When it comes to creating viral content, one name stands out: BuzzFeed. Rather than try to mimic the…
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Marketing / CommunicationsArticleOver 5 years old
”SPIKE” Your Marketing Efforts To Take Them To The Next Level
PR and marketing strategist Adele Cehrs shares how associations can boost marketing ROI by taking advantage of noteworthy,…
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Marketing / CommunicationsArticleOver 5 years old
Report: How Nonprofits Are Using Digital Platforms
A new survey of nonprofit professionals finds that many nonprofits can see the advantages of digital outreach but…
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Marketing / CommunicationsArticleOver 5 years old
For PMMI, New Media Group Is About More Than Publications
PMMI beefed up its digital offerings with the purchase of Summit Media Group last fall. Since then, the…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Getting a Grasp on Google Analytics
We're living in a world of data, so it's about time you learned how to harness a powerful…
