Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: On Instagram, Be More Than a Snapshot
More organizations are joining Instagram, but what does it take to become a photo-sharing powerhouse? Plus: How to…
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Meetings / EventsArticleOver 5 years old
Savvy Event Marketing Strategies
Are your event marketing efforts feeling stale? Want to increase the number of attendees at your next meeting…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: What If Content Isn’t King?
A marketing pro tries to pop the content bubble and offers an alternative means to boost your efforts.…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Your Twitter Background Is Toast
The social network ditches one of its most iconic features, resulting in much user frustration. Also: Instagram adds…
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Marketing / CommunicationsArticleOver 5 years old
How Your Association Can Have a #PrimeDay of Its Own
It's not every day that membership is a major story in the mainstream press, but this week Amazon…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Personalization and Privacy—Polar Opposites?
A new study suggests that despite consumers' desire for more privacy, they also want the information they receive to…
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Marketing / CommunicationsArticleOver 5 years old
Data: How Millennials Want to Do Business
In a survey of executives responsible for business-to-business purchasing decisions, millennials showed clear preferences for researching and engaging…
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Meetings / EventsArticleOver 5 years old
Why You Should Book Your Meeting in a Smaller City
"We're from Pittsburgh, but it's not as bad as you think." That's what Craig Davis, president and CEO…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
Marketing Manager (Job Posting)
A job posting from the National Association for the Education of Young Children (NAEYC) for a marketing manager…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Strategy in China
While associations in China can't make use of popular social networking sites like Facebook, Twitter, and YouTube, which…
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Marketing / CommunicationsArticleOver 5 years old
New Campaign Capitalizes On Health Benefits of Playtime
The Toy Industry Association recently launched a new initiative touting the benefits of playtime outside of fun and…
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Marketing / CommunicationsArticleOver 5 years old
Second Life: Get More From Your Evergreen Content
Too often, we miss opportunities to leverage our history in modern contexts—despite the fact that we know most…
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Executive LeadershipArticleOver 5 years old
Books: Character Counts
Return on Character: The Real Reason Leaders and Their Companies Win By: Fred Kiel Don't be put off…
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Marketing / CommunicationsArticleOver 5 years old
Innovation: How One Association Leads on Data
Innovation is about ideas and passions, but ISACA succeeds with it by putting research first.
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Marketing / CommunicationsArticleOver 5 years old
Associations’ Social Media Confidence Grows
A new report on social media use among associations shows they have grown increasingly more comfortable in using…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Reframing Your Volunteer Expectations
Instead of focusing on micro-volunteerism, one expert suggests putting an emphasis on passionate, motivated volunteers. Plus: the keys…
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MembershipArticleOver 5 years old
Which Members Matter Most?
It's an understood reality that, in any association, members come in all different shapes and sizes, so to…
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Marketing / CommunicationsArticleOver 5 years old
The Pluses of Repurposing Content
Say your association has a book, magazine, or white paper that's already considered successful, whether in terms of…
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Marketing / CommunicationsArticleOver 5 years old
Florida Cattlemen, Brewer Team Up on New Beer
The Tampa-based Cigar City Brewing is making a new limited-edition milk stout—with proceeds supporting the Florida Cattlemen’s Foundation,…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Content Counts, New Study Shows
A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of…
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Marketing / CommunicationsArticleOver 5 years old
6 Social Media Tools to Maximize Your Potential Audience
Go beyond your automatic scheduling and dive deep into the performance of your social activity. Plus: An annual…
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Marketing / CommunicationsArticleOver 5 years old
The Promise of Personalization for Associations
With nearly 1.4 billion monthly users, Facebook is the most popular social network on the planet and, undeniably,…
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Marketing / CommunicationsArticleOver 5 years old
Music Industry Gears Up for New Music Friday
A collective music industry effort to get on the same page will bear fruit next month, when New…
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Marketing / CommunicationsArticleOver 5 years old
Report: Users Comfortable With Longer Videos on Mobile
A new report from the Interactive Advertising Bureau finds that users around the world are starting to embrace…
