Tag
Member Engagement
-
MembershipArticleOver 5 years old
With a Customer Experience Focus, You See Like Members
What are the key principles of customer experience? A customer experience strategy is an outside-in business focus on…
-
Organizational StrategyArticleOver 5 years old
New Power and the Future of Engagement
Early in their book, New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You,…
-
LearningArticleOver 5 years old
Members Collaborate to Spread Wiki Wisdom
in 2015, the Linguistic Society of America used its annual conference to host its first Wikipedia “editathon”—an event where members…
-
Marketing / CommunicationsArticleOver 5 years old
Why Unstructured Member Data Is a Marketing Treasure Trove
Marketing 101 says just because a potential customer walks in your door doesn’t mean she’s going to buy…
-
MembershipArticleOver 5 years old
Membership Hack: Consumer-Oriented Blog
The American Cleaning Institute created a consumer-focused for its members’ customers. The content includes practical cleaning tips as…
-
MembershipArticleOver 5 years old
Four Ways to Put Members First When Navigating Change
Change is inevitable, and it usually affects members. At the Yoga Alliance, member engagement and the creation of…
-
MembershipArticleOver 5 years old
Daily Buzz: Education Offerings for Industry Partners
Inviting industry partners to join your community pushes its mission forward. Also: Online communities meet organizational and member…
-
Career DevelopmentArticleOver 5 years old
Three Ways to Turn Student Members Into Professional Members
Nearly 4 million higher-education degrees were awarded this graduation season, and now many students will enter the job…
-
Organizational StrategyArticleOver 5 years old
On the Fast Track to Fast Data
Fast data may be the next big thing, but what exactly is it, and how can it help…
-
MembershipArticleOver 5 years old
Membership Memo: Holding Their Cards
Pushback over member IDs shows that even small changes can take time.
-
MembershipArticleOver 5 years old
Daily Buzz: Solve the Mystery Behind Low Member Retention Rates
Sometimes members leave. But if your association seems like it’s suffering a mass exodus, it’s time to investigate…
-
MembershipArticleOver 5 years old
Membership Hack: Chapter Microsites
The Institute of Management Accountants uses microsites that chapter volunteers manage to drive online member engagement while maintaining…
-
Meetings / EventsArticleOver 5 years old
Artificial Intelligence: A New Tool for Member Self-Service
At any conference, many attendees likely have similar questions: Where’s the nearest restroom? What time is lunch? Who’s speaking…
-
Marketing / CommunicationsArticleOver 5 years old
Five Tips to Keep Your Association’s Website on Target
If the wrong visitors dominate traffic on your association’s website or if pages targeted at members aren’t carrying…
-
LearningArticleOver 5 years old
Get Member Thinking on Nondues Revenue Projects
When your association designs new products and services, do you tap your members for input? Maybe you should.…
-
MembershipArticleOver 5 years old
Daily Buzz: “Game of Thrones” and Your Association
Think your association has nothing to learn from Game of Thrones? Think again. Also: the key to protecting…
-
MembershipArticleOver 5 years old
Membership Hack: Virtual Chapters
Chapters don’t always have to be about serving members in the same local community or state. At NIGP,…
-
MembershipArticleOver 5 years old
Daily Buzz: Find the Dollar Value of Engagement
Member engagement can be broad, and calculating its success can be—well, complicated. Here’s a formula that can pinpoint…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Communicate Value Regularly
Don’t just tell potential members that your association is valuable—show them. Also: Try a “hallway huddle” in place…
-
MembershipArticleOver 5 years old
Get Out the Vote: Maximize Member Participation in Board Elections
When it comes time for your members to vote for their volunteer leaders, do they take the time…
-
MembershipArticleOver 5 years old
Six Features to Look for in an Association Management System
When a member-based organization operates on an antiquated association management system, the effects are felt by both staff…
-
Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Microvolunteering for Content Creation
Your members can pitch in as content creators of social media feeds, newsletters, or blogs. These microvolunteering opportunities…
-
MembershipArticleOver 5 years old
Membership Hack: Virtual Town Halls
The National Association of Home Builders hosts virtual town halls every month with its state and local affiliates,…
-
LearningArticleOver 5 years old
Content Can Be King When It Comes to Corporate Partnerships
By focusing on education, associations can provide value to corporate sponsors and members, while also boosting nondues revenue.
