Tag
Member Engagement
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Three FAQs for Creating Custom Member Portals for Associations
With the rise of AI technologies, associations are facing a unique challenge: Members increasingly expect the same personalized…
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Organizational StrategyArticle
While Associations Debate AI, Members Are Moving On
Most associations are approaching AI the same way they approached every other new technology—cautiously, deliberately, and a little…
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Making Engagement Visible With Structured Member Stories
Associations are communicating more than ever, but are members listening? According to Association Adviser’s “2025 Benchmarking Report,” the…
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Beyond Attendance: How Learning Drives Mission Impact
For years, associations have measured learning success the same way: attendance numbers, completion rates, and satisfaction scores. Did…
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From Member Directory to Member Ecosystem: The Future of Association Connectivity
Most associations have a member directory. That being said, few have a mechanism to create a true member…
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Organizational StrategyArticle
How to Make Innovation a Habit in Your Association
When I became executive director of the American Society for Healthcare Human Resources Administration (ASHHRA), we were running…
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For the Love of Associations—Be the Change
Years ago, in the membership department of a specialty medical association, dues payments were taken over the phone…
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Why Ceremony Works: Building Member Loyalty Through Meaningful Moments
There is often a quiet moment at the beginning of a gathering, before the program officially starts, when…
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What Attendee Retention Really Says About Association Relevance
Across the association landscape, event attendance has become a pressure point. Events are more expensive to produce. Attendees…
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The Engagement Gap Behind Today’s Membership Declines
Association membership has been flat or declining for nearly a decade, according to Marketing General’s recent Membership Marketing…
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Marketing / CommunicationsArticle
Develop a “Big Rock” Webinar Strategy to Spark Engagement, Generate Leads, and Drive Nondues Revenue
This article is part of the ASAE Young Professionals Series. Webinars have long been a power tool of…
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4 Ways to Keep Members Learning After Your Annual Conference
4 Ways to Keep Members Learning After Your Annual Conference
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Organizational StrategyArticle
Survey: Components Strategy Needs a Refresh
The Mariner Management Members report prompts associations to look beyond geography when structuring chapters.
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Five Years Later: Strategies for Associations in an Ever-Changing World
Five years after the pandemic, associations continue to adjust to a world shaped by technology, hybrid work, and…
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The First 30 Days: Three Essential Touchpoints for New Members
After putting in the effort to acquire new members, are they heading back out the door after only…
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How to Turn Passive Members Into Association Advocates
It’s no secret that an engaged member base is essential to a thriving association. After all, your members…
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The Membership Model Is Breaking Down—Here’s How Associations Can Rebuild It
Across the association sector, optimism is running high. Sixty-three percent of leaders expect non-dues revenue to increase, per…
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Marketing / CommunicationsArticleOver 1 year old
More Engagement, Same Challenges Face Associations
New research reveals that, despite more frequent and innovative outreach efforts, many associations still struggle to overcome communication…
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MembershipArticleOver 1 year old
Social Capital Is the New Currency—Here’s What It Means for Associations
Associations have always been about people—bringing professionals together around shared goals, knowledge, and causes. In today’s landscape, where…
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Meetings / EventsArticleOver 1 year old
From Digital to Dynamic: How Associations are Adapting to the Changing Events Landscape
On the heels of ongoing government policy changes starting in spring 2025, associations across industries continue to assess…
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Career DevelopmentArticleOver 1 year old
Be the First Chapter in Their Career Story
Today’s early-career professionals are entering the workforce with higher expectations and a sharper focus. As I noted in…
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MembershipArticleOver 1 year old
3 Tips to Boost Volunteer Engagement at Your Association
Volunteers are vital to your association’s ability to expand its reach, deliver quality community programs, and foster a…
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MembershipArticleOver 1 year old
Overcoming Common Challenges in Association Communities
This is the sixth (and final) article in our Community Management Series. Read part one, part two, part…
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MembershipArticleOver 1 year old
Measuring Community Success: What Metrics Matter (and Why)
This is the fifth article in our Community Management Series. Read part one, part two, part three, part…
