Tag
Member Engagement
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MembershipArticleOver 1 year old
Avoiding the Pitfalls of Prosperity
In 2024, associations find themselves at a crossroads: Soaring confidence and revenue can either be a launchpad for…
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MembershipArticleOver 2 years old
Member Engagement Is Everyone’s Business
Engaging people is more difficult than ever before. Staff and volunteers scramble to get the word out before…
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Career DevelopmentArticleOver 2 years old
Bridging Generations in Associations
The future of associations lies in their ability to attract and retain the next generation. However, what worked…
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MembershipArticleOver 2 years old
Report: Job Boards, Emails Bolster Online Communities
A new report finds that active members of an association’s online community are more likely to engage more…
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MembershipArticleOver 2 years old
Why Associations Need To Be Ready To Make Strategic Use of AI
There’s no time for fear when it comes to implementing AI. Here are three big ways it can…
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Meetings / EventsArticleOver 2 years old
5 Best Practices for Creating and Sharing Post-Event Surveys
Post-event surveys are a powerful and essential tool for gathering feedback and insights that can significantly impact the…
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MembershipArticleOver 2 years old
Eight Steps for Taking Your Certification Program International
Expanding your association’s certification program beyond your domestic audience can be a powerful strategy for growth. While many…
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MembershipArticleOver 2 years old
Keeping Service Professionals Engaged
Historically, associations were the go-to source of credible information and professional networking opportunities, particularly for service professionals. They…
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MembershipArticleOver 2 years old
Enhance Management and Member Engagement With a CRM
It can be a struggle to keep members engaged. A recent study showed that targeted communication is key…
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MembershipArticleOver 2 years old
Conceptually Divorcing Membership and Revenue
A Shifting Paradigm In a world where membership and revenue were historically inseparable, associations thrived on a model…
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MembershipArticleOver 2 years old
Report: Membership Growing Thanks to Better Communication
Marketing General Incorporated’s annual report found the lowest percentage of associations reporting a membership decline in 16 years.
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MembershipArticleOver 2 years old
Why Benchmarking Is Essential for Associations
The need for workers is substantial, and associations can fill the gap—if they do the necessary research on…
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Meetings / EventsArticleOver 2 years old
Boost Attendance and Membership With Your Event Marketing
Annual events are often the cornerstone of an association’s activities, providing a unique opportunity to engage current members…
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MembershipArticleOver 2 years old
Leverage the Power of Volunteers to Help Your Association Thrive
Member engagement rates are one of the most important indicators of success for any professional or trade association;…
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MembershipArticleOver 2 years old
Report: Association Membership Models Need More Attention
A report argues that associations are neglecting their membership models and need a more intentional and strategic value…
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MembershipArticleOver 2 years old
Creativity and Innovation: Pillars of the Future of Membership
In an era when the traditional membership model is no longer viable, and current and prospective members are…
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Marketing / CommunicationsArticleOver 2 years old
Does Your Association Need Image Permission Policies for Member-Generated Content?
Many associations rely on member-generated content for a wide range of projects, including social media, journals, and websites.…
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MembershipArticleOver 2 years old
A New Age for Associations
Professional associating has changed as nonprofit organizations face struggles of sustainability and significance within a shifting workforce. In…
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Organizational StrategyArticleOver 2 years old
Develop a Translation and Language Strategy for Your Association
A lot of well-meaning associations decide to provide simultaneous translation for a “global session” at the annual convention…
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MembershipArticleOver 2 years old
Report: Sense of Belonging Essential to Sustained Membership
According to a recent report, a variety of membership groups, including professional associations, seek belonging and personalized attention.
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MembershipArticleOver 2 years old
How Embracing Community-Led Growth Helped One Association Improve Membership
One of the fastest-growing trends among organizations today, community-led growth is an approach in which members help plan…
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MembershipArticleOver 2 years old
Top 10 Tips for Effective Member Onboarding from Association Experts
Congratulations! You’ve recruited a new member to your association and they’re ready to work! Now what? Do you…
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LearningArticleOver 2 years old
Level Up Your Component Leadership Training
Component leadership training can strengthen individual chapters and the larger organizations they’re a part of. Here’s a look…
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MembershipArticleOver 2 years old
Ten Elements to Ensure Your 2024 Membership Plan Is a Success
Developing a strong membership strategy has long been foundational for strong associations. Here’s a look at 10 elements…
