Tag
Member Engagement
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Marketing / CommunicationsArticleOver 2 years old
Is It Time to Shake Up Your Annual Report Strategy?
As the year ends, some associations will compile their activities into a printed annual report, while others may…
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MembershipArticleOver 2 years old
The Power of Personalization in Onboarding New Members
When members join an association, they pay their dues by clicking a few buttons and presto, they’re officially…
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MembershipArticleOver 2 years old
Unlock a Better Website Experience for Your Members
A great website experience matters to your members. Often this elevates your association above competitors, boosts engagement, and…
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Meetings / EventsArticleOver 2 years old
Why Your Metrics May Need a Second Look
Your members’ post-pandemic behaviors are different. Measuring their engagement will have to be different as well.
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MembershipArticleOver 2 years old
Four Tips to Personalize Text Messaging Campaigns
Picture this: You’re a new member of your association. You receive your very first text message welcoming you…
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Marketing / CommunicationsArticleOver 2 years old
Student-Led Podcast Strategies Build Member Participation
Association podcasts that involve student volunteers can help fellow students gain important insights into their industry. But since…
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MembershipArticleOver 2 years old
Report: Engagement Strategy Key to Building Strong Online Communities
Higher Logic’s 2023 Association Community Benchmark Report found that organizations have seen a decrease in the number of…
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MembershipArticleOver 2 years old
Keep Stakeholders in Mind When Redesigning a Certification Program
Involving stakeholders early in the certification redesign process not only helps promote transparency but also enables associations to…
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Marketing / CommunicationsArticleOver 2 years old
Three Strategies for Effective Communication Between Your Board and Members
One association CEO shares how his organization has created opportunities for board members to better understand member needs.…
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MembershipArticleOver 2 years old
Give New Life to Member-Generated Content
Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership.…
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MembershipArticleOver 2 years old
Five Breakthroughs in Membership Marketing
Traditional membership marketing is predictably low return and has stayed the same for years. According to data from…
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MembershipArticleOver 2 years old
Why Growing a Successful Online Community Takes Time
A well-rounded online community doesn’t happen overnight. It takes time and nurturing to give members an effective space…
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MembershipArticleOver 2 years old
Volunteer Best Practices to Drive Success
Volunteer management plays a pivotal role in the success and sustainability of associations. By implementing these four volunteer…
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MembershipArticleOver 2 years old
Turn to Friendly Competition to Drive Affiliate Growth
Associations are turning to contests to push growth among chapters and affiliates. Learn the steps the Academy of…
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MembershipArticleOver 2 years old
How One Group Lets Volunteer Groups Lead Themselves
When PEAK Grantmaking empowered its members to self-organize, it found a way to strengthen bonds among volunteers.
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Marketing / CommunicationsArticleOver 2 years old
Two Ways to Better Promote Volunteer Opportunities
During a website revamp in 2020, the American Society of Microbiology redesigned how it promoted and presented its…
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Organizational StrategyArticleOver 2 years old
How an Engineering Association Reversed 10 Years of Stagnant Growth
The Ontario Society of Professional Engineers is a 23-year-old organization, with almost 10,000 engineers, engineering graduates, and engineering…
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MembershipArticleOver 2 years old
Design a Member Call Center Focused on Efficiency and Engagement
Spring is a time of excitement and activity, and in our world here at the American Motorcyclist Association,…
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MembershipArticleOver 2 years old
Improve Member Support With AI Chatbot Technology
In an increasingly competitive and technology-driven world, associations must adapt to meet the diverse needs of their members.…
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MembershipArticleOver 2 years old
The Building Blocks of a Flexible Volunteer Model
To attract new volunteers and redefine its board’s focus, the Network for Change and Continuous Innovation launched a…
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MembershipArticleOver 2 years old
Baby, Come Back! How to Win Back Lapsed Members and Why You Should
When a member leaves, it doesn’t mean goodbye forever. Members who have walked away may be the easiest…
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MembershipArticleOver 2 years old
Prioritize Member Preferences to Create an Effective Renewal Campaign
Knowing how members prefer to receive communication is important for associations on several fronts, especially when it’s renewal…
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LearningArticleOver 2 years old
Help Your Members Create More Effective Content
How should you approach your member volunteers when they present content ideas that are too narrow or not…
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MembershipArticleOver 2 years old
The Power of a Merger
When the National Fenestration Rating Council acquired a floundering nonprofit, it found a way to better lead its…
