Tag
Member Engagement
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MembershipArticleOver 5 years old
Value Vertigo: Balancing the Need to Maximize engagement
Maximizing engagement with your association's benefits while also staying on top of evolving member needs is enough to…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Realtors: Groupon-Style Member Engagement
A new member-engagement program at NAR adapts the daily-deals formula to provide busy members with simple calls to…
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Marketing / CommunicationsArticleOver 5 years old
The Different Shades of Association Publications
Is now a good time to launch a new association publication? For two organizations, the answer was yes,…
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Organizational StrategyArticleOver 5 years old
Editor’s Note: Progress and innovation in Small Steps
What qualifies as an innovation? Does it have to be something big, or does something more modest still…
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MembershipArticleOver 5 years old
Executive Summary: Adam Thocher
Adam Thocher, the director of membership services for the Association for Healthcare Philanthropy in Falls Church, Virginia tells…
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MembershipArticleOver 5 years old
National Association of Realtors: Power of Prizes
Want members to engage? Reward them. That's what the National Association of Realtors did.
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MembershipArticleOver 5 years old
What Associations Can Learn From Union Membership Struggles
While many unions have outside factors playing into the steepest membership drops seen in decades, there may nonetheless…
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MembershipArticleOver 5 years old
On Carrots and Sticks: Giving Members Incentives
Why a little incentive for your members goes a long way. Also: Focus on LinkedIn now, not when you…
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MembershipArticleOver 5 years old
Netflix: Cloudy With a Chance of Downtime
What you can gain from Netflix's holiday outages. Also: learning from a poor member-welcome experience.
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MembershipArticleOver 5 years old
The Power of One: How 2012 Reshaped Association Membership
How 2012 reshaped association membership: Social media campaigns, the analysis of member data, and specialized loyalty programs are…
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MembershipArticleOver 5 years old
Licensing Executives Society’s New Member Idea
Who says welcoming a new member has to be a one-time thing?
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Can’t-Miss Association Website Designs
19 association website designs to check out again and again. Also: New tips for membership engagement.
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LearningArticleOver 5 years old
ASAE Foundation Report: Rigor Matters
A recent study from the ASAE Foundation and North Carolina State University shows that members find greater value…
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MembershipArticleOver 5 years old
Lunchtime Links: Crowdsourcing Your Members’ Opinions
How a member of Congress reached out to the Reddit community to ask for their help. Could your…
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MembershipArticleOver 5 years old
Rules of Engagement: California Dental Association’s Concierge Calling
How the California Dental Association is making first-year members feel welcome by picking up the phone.
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AdvocacyArticleOver 5 years old
XYZ University Survey: Why Don’t Members Care About Advocacy?
A new study shows that associations struggle to get members involved in lobbying efforts.
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MembershipArticleOver 5 years old
Spread the Wealth of Member Contact
Direct interaction with association members is a valuable commodity. Don't let a few lucky staff keep it all…
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Marketing / CommunicationsArticleOver 5 years old
Are You Wired?: Analytics Overhaul
A strong focus on analytics data can help your association figure out where to focus its energies.
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MembershipArticleOver 5 years old
Social Media Not Replacing Customer Service, Study Shows
A new study on consumer behavior found that social media has less impact on buying decisions than other…
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MembershipArticleOver 5 years old
Social Media Roundup: Lessons From Disengaged Members
They have way too much stuff going on to spend on your association. How do you hook them?…
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MembershipArticleOver 5 years old
Crime Writers’ Association Critique Service Builds Engagement
The U.K.'s Crime Writers' Association offers a critique service that earns revenue while developing future members.
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MembershipArticleOver 5 years old
Can Your Members’ Customers Be Your Members, Too?
Give your members' customers a seat at the table, and your industry may be better for it.
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MembershipArticleOver 5 years old
Talking Tech: Be Where Your Members Are, Aptify CEO Says
Aptify CEO Amith Nagarajan shares tools for improving and measuring member engagement.
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MembershipVideoOver 5 years old
Five Big Lies in Your Membership Brochure
Learn why the five common benefits included in your membership copy are "lies" and why they don't get…
