Tag
Member Engagement
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MembershipArticleOver 5 years old
Good Customer Service Can Surprise Your Customers
Good customer service can go a long way towards impressing your customers and ensuring that they stick around.
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MembershipArticleOver 5 years old
California Dental Association: Calling All Members
What does it take to make personal phone calls to 1,000 new members in a year? And is…
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MembershipArticleOver 5 years old
Personal Relationships: Key to Your Association’s Strategy
One of the biggest dangers of creating your association’s business strategy could be in not appreciating the personal…
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MembershipArticleOver 5 years old
Member Relations: Leave A Footprint That Won’t Wash Away
Take it from marketing geniuses: leaving an impression in members' minds can benefit your organization. Also: PCMA's Convening…
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MembershipArticleOver 5 years old
Member Relations: Avoid the Apology Tour, Be Proactive
A new survey on consumer forgiveness and JCPenney’s current apology campaign offer member-relations lessons for associations.
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MembershipArticleOver 5 years old
Steve Largent: An Early Adopter’s Path to Leadership
How CTIA’s chief executive went from sponsoring an early cellphone company to leading one of the most important…
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AdvocacyArticleOver 5 years old
Associated Builders and Contractors’ Advocacy App Is a Game-Changer
By taking their advocacy efforts mobile, Associated Builders and Contractors, Inc., energized participation in the organization’s grassroots work…
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MembershipArticleOver 5 years old
Why Member Engagement Goes Both Ways
Member engagement as commonly discussed in associations is all about getting members to act. But what about you?…
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MembershipArticleOver 5 years old
The Case for Opening Your Social Networking Platform to Nonmembers
One association executive urges you to take down the walls around your association's online community platform and let…
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MembershipArticleOver 5 years old
3-D Printing: Build Your Own Great Culture
How you can take a few cues from the culture behind the 3D printing movement. Also: Don’t flunk…
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MembershipArticleOver 5 years old
Spring Cleaning Ideas for Membership Pros
Get rid of that "we've always done it that way" smell with these four ideas for refreshing your…
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MembershipArticleOver 5 years old
Lunchtime Links: Staying On Your Association Members’ Team
How to maintain your association's member-centric thinking. Also: Organization leads to prioritization and efficiency. How these event planners…
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MembershipArticleOver 5 years old
Lunchtime Links: Take Your Conversations Back-Channel
Why private conversations can prove just as useful as the ones you have in public. Also: Why asking…
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MembershipArticleOver 5 years old
Engaged Members: Go Beyond the Usual Suspects
As a recent study of Twitter reminds us, it’s easy to get comfortable with the usual set of…
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LearningArticleOver 5 years old
Simon T. Bailey: Associations Must Be Brilliant
Author Simon T. Bailey on why associations need to flip the script and ignite a fresh vision to…
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MembershipArticleOver 5 years old
Social Media Roundup: Great Ideas Over This Way
One association executive, inspired by his trip to Colorado, offers a few great ideas of his own. Also:…
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MembershipArticleOver 5 years old
Sally Hogshead: Fascinate to Boost Member Engagement
When associations fascinate their members, they create irreplaceable, one-of-a-kind experiences that will engage members for the long term.
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Marketing / CommunicationsArticleOver 5 years old
Don’t Become Junk Mail In Your Members’ Inboxes
How Fab.com opts its subscribers out of emails they don't open. Also: Does your association pay as much…
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MembershipArticleOver 5 years old
Membership: The Value of Exclusivity
Don't ignore the value of exclusivity. Also: how to use games to instigate collaboration and teambuilding.
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GovernanceArticleOver 5 years old
National Ground Water Association: Early Boarding
How to train leaders before they lead—an idea which the National Ground Water Association is putting into practice.
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Let’s Connect Via Staff Directory
Help your members get to know you by adding social media to your online staff directory.
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MembershipArticleOver 5 years old
Affinity Discount Program: As Good as Gold
Earning rewards via an affinity discount program adds new layer to membership.
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MembershipArticleOver 5 years old
Content Strategy: Get Members Conversing with Your Posts
Deliver the content, but let your members lead the conversation. Also: Why negative feedback is the most valuable…
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MembershipArticleOver 5 years old
Social Media Trends: The Truth Of The Trend
What social media trends should you follow to stay in your members' limelight? Also: Bring your association members…
