Tag
Membership
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MembershipArticleOver 5 years old
American Counseling Association: Inside a 29-Month Growth Streak
By adding key benefits requested via member feedback, the American Counseling Association has sustained growth for several years.…
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MembershipArticleOver 5 years old
Social Media Roundup: The Golden Rule of Customer Service
"Your issue is not my problem." Come again? That's blasphemy to a member's ears and a big no-no…
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MembershipArticleOver 5 years old
Social Media Roundup: How Content Marketing Spurs Member Growth
Spotted: Membership strategy and content marketing rolling with the same crowd. Plus: How to launch a website that…
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MembershipArticleOver 5 years old
This UK Conservative Party Has a Membership Problem
This week, press reports surfaced in the U.K. that its Conservative Party suffered a massive decline in membership…
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AdvocacyArticleOver 5 years old
Military Families Storm Capitol Hill, Put Face on Sequestration
With budget battles picking up in Congress this month, the National Military Family Association took to the Hill…
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MembershipArticleOver 5 years old
Our Members: Who Belongs to Whom?
Most of us regularly use the phrase "our members." Stop and think about that. Do members belong to…
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MembershipArticleOver 5 years old
Association Weighs Letting Go of “Lobbyists”
The American League of Lobbyists is debating a new name. Find out what one association professional has to…
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MembershipArticleOver 5 years old
Lunchtime Links: How to Get Volunteers—And How to Keep Them
Make sure your volunteer programs have impact. Also: Encourage leadership within your ranks.
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Meetings / EventsArticleOver 5 years old
North Carolina Technology Association Embarks on Statewide Tour
The North Carolina Technology Association is reaching out to members and going on a series of visits to…
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MembershipArticleOver 5 years old
Marketing Campaigns: Don’t Forget Your Members are People
There's a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don't lose sight…
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MembershipArticleOver 5 years old
The AFL-CIO Evolves: A Union’s Plan to Battle Declining Membership
The largest labor union in the country has approved a plan to expand its membership base to more…
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MembershipArticleOver 5 years old
Changes Afoot: What’s Next for the AMS Space?
The recent sale of one of the largest companies in the association management software space has ushered in…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Customer Experience Got Old School
Customer experience is in for a face lift, courtesy of the digital age. Plus: how Gen Y would…
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MembershipArticleOver 5 years old
Overwhelmed With Tracking Member Engagement? You’re Not Alone
A new report on associations' membership-metrics practices shows strong desire but low success in measuring member engagement, and…
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MembershipArticleOver 5 years old
Free-To-Fee: When it’s Time to Ask Members to Start Paying
New organizations sometimes face an uphill battle in gaining traction, but the right approach could go a long…
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MembershipArticleOver 5 years old
Prospective Members: Don’t Let the Odds Get You Down
Why even a microscopic percentage of converting a prospective member is still worthy of your time. Also: Google…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Do Members Really Want to Network?
A study by a Canadian association consultancy shows that members value networking over education—something that matches a U.S.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Is the Next Step More Personalization?
Could a tech titan's media buy be a sign that the personalization trend is rising, fast? Also: Being…
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MembershipVideoOver 5 years old
The Look, Smell and Sound of Member Engagement
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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MembershipArticleOver 5 years old
Membership Engagement and Spending Data, All in One Place
A look at the inner workings of one association's data-tracking and scoring system for member engagement and spending.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Millennials Imagine No Possessions
Millennials don’t care much about possessions like expensive cars. What do they value? Plus: Ex-Googlers answer common SEO…
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MembershipArticleOver 5 years old
Small Businesses Stay Loyal to Customer Loyalty Programs
Loyalty programs continue to help small- and medium-sized businesses generate regular customer engagement, according to a recent survey.…
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Marketing / CommunicationsArticleOver 5 years old
Anonymous Comments: Taking a Stand Against Internet Trolls
Why The Huffington Post decided to remove anonymous comments from its site. Also: one legal association's efforts to…
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MembershipArticleOver 5 years old
Sharing With Nonmembers: A Glass-Half-Full Perspective
The optimistic view on members-only benefits shared with nonmembers: If it's worth sharing, it must be great. The…
