Tag
Membership
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Meetings / EventsArticleOver 5 years old
For the Halloween Industry Association, It’s Halloween All Year Long
Associations are built on annual cycles, but serving the members of an industry focused on a single day…
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MembershipArticleOver 5 years old
Lunchtime Links: Gaging Member Expectations
Understanding what your members expect out of your association's services. Plus: The future of online recruitment.
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MembershipArticleOver 5 years old
Loyalty Programs Valued, But Struggle With Engagement
While such programs are popular with companies, a new Forrester study on loyalty programs suggests that actual engagement…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Communicate To Solve Member Complaints
Unearthing the root cause of your members’ complaints. Plus: Understanding who your givers are, and what they want…
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MembershipArticleOver 5 years old
Save People, Not Associations
A lesson from a conference for journalists offers an important reminder about thriving in the future. In short:…
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MembershipArticleOver 5 years old
Social Media Roundup: Use Your Spotlight Sparingly
The spotlight your association can offer members is important; here's how to use it the right way. Also:…
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MembershipArticleOver 5 years old
Lunchtime Links: How to Onboard New Members
What to do when new members join your organization. Plus: Creating a plan for when your organization achieves…
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MembershipArticleOver 5 years old
Free Admission: Why One Group Dropped Dues for Government Employees
The Parenteral Drug Association now offers free membership for government workers worldwide. The goal: to keep members from…
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Business DevelopmentArticleOver 5 years old
Changing Its Tune: Trade Group for Music Retailers Gets New Name, Expanded Vision
Looking to evolve alongside the industry it has served for more than a half century, the National Association…
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MembershipArticleOver 5 years old
The Member Voice in Merger Talks
In the lead-up to a potential merger, two associations in the horticulture industry kept their members involved every…
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MembershipArticleOver 5 years old
Social Media Roundup: Candy Crush and Member Engagement
You can learn a few things about member engagement from a popular online game. Plus: diagramming the modern…
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LearningArticleOver 5 years old
Why Context Matters in Understanding Member Behavior
A comparison of engagement behavior in associations shows that members' motivations vary across different industries.
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MembershipArticleOver 5 years old
Natural Products Association Members to Association: Stay Small
Are associations better served by focusing narrowly on current members’ interests or by working to grow their bases?…
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MembershipArticleOver 5 years old
Girl Scouts Changes Approach to Member and Adult Volunteer Recruitment
A new grassroots and social media campaign aims to reverse declining membership and volunteer numbers for the Girl…
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MembershipArticleOver 5 years old
How Micro-Volunteering Builds Association Ownership
A sense of ownership among members is what sets associations apart from other forms of business. Micro-volunteering—if managed…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How To Communicate Across Cultural Dividers
Cross global lines—and reach potential members—with a refresher course in cultural communications. Passport not required. Plus: mistakes to…
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Marketing / CommunicationsArticleOver 5 years old
Social Snapshot: September/October 2013
What people are saying in association social spaces: Including issues on big data, member value, branding and analytics.
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MembershipArticleOver 5 years old
Talking Tech: Common Space to Build an Online Community
Ben Martin, CAE, chief engagement officer at Online Community Results, on the secrets of successful online communities.
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MembershipArticleOver 5 years old
Membership Memo: Where in the World?
How meeting location can influence membership numbers for your organization.
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Meetings / EventsArticleOver 5 years old
Get All Hands on Deck With Micro-Volunteering
Micro-volunteering roles build loyalty and engagement at events.
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Organizational StrategyArticleOver 5 years old
Best Benefit Ever: Research Tools and Funding
The American College of Cardiology's free database access has proven popular with members.
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MembershipArticleOver 5 years old
Foundation Report: Target, Member Engagement
Four organizations will study and develop models to address member engagement
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MembershipArticleOver 5 years old
Feedback Loop: Realtor Survey Program Faces Slow Uptake
With a pilot program designed to give real-estate agents feedback facing pushback over industry uneasiness about online reviews…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Don’t Get Stung By Bad Data. Get Clean Data
How scrubbing your database can save you money. Also: why you shouldn't be afraid to demolish struggling programs.
