Tag
Membership
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MembershipArticleOver 2 years old
Report: Engagement Strategy Key to Building Strong Online Communities
Higher Logic’s 2023 Association Community Benchmark Report found that organizations have seen a decrease in the number of…
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Career DevelopmentArticleOver 2 years old
New Report Finds Members Want Improved Technology and Education Offerings
Forj’s 2023 State of Association Member Experience report found that organizations are not meeting member expectations. Improving technology…
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Career DevelopmentArticleOver 2 years old
PCMA’s Approach to Student Engagement: Nurturing Future Leaders
Bringing students through your association’s membership ranks may be challenging, but it’s necessary to develop a pipeline of…
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Career DevelopmentArticleOver 2 years old
What It Takes to Create a Learning Program for Emerging Leaders
By launching a program that combines traditional professional development with industry-specific skill building, associations can give members the…
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MembershipArticleOver 2 years old
Keep Stakeholders in Mind When Redesigning a Certification Program
Involving stakeholders early in the certification redesign process not only helps promote transparency but also enables associations to…
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Marketing / CommunicationsArticleOver 2 years old
Three Strategies for Effective Communication Between Your Board and Members
One association CEO shares how his organization has created opportunities for board members to better understand member needs.…
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MembershipArticleOver 2 years old
ASAE Files Amicus Brief to Supreme Court on Association Membership Case
The case revolves around whether a plaintiff challenging an association for alleged antitrust violations can include association members…
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LearningArticleOver 2 years old
How Student-Focused Initiatives Can Inspire the Next Generation of Members
Want to develop a strong pipeline for the next generation of members and industry leaders? Giving a little…
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MembershipArticleOver 2 years old
New Report Reveals a Rebound in Membership Numbers
Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following…
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LearningArticleOver 2 years old
Three Keys to Launching a Successful Digital Content Hub
By planning goals and criteria early, staying aware of member needs, and anticipating potential pitfalls, associations can create…
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MembershipArticleOver 2 years old
Give New Life to Member-Generated Content
Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership.…
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MembershipArticleOver 2 years old
Five Breakthroughs in Membership Marketing
Traditional membership marketing is predictably low return and has stayed the same for years. According to data from…
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MembershipArticleOver 2 years old
Why Growing a Successful Online Community Takes Time
A well-rounded online community doesn’t happen overnight. It takes time and nurturing to give members an effective space…
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MembershipArticleOver 2 years old
How to Reach Student Members Beyond Graduation
Designing memberships categories to align with career paths allows associations to not only provide tailored tools and resources…
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MembershipArticleOver 2 years old
What to Consider Before Launching a Membership Renewal Discount
While a discount might sound like a good way to get more members to renew, consider your options…
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MembershipArticleOver 2 years old
Create a Successful Nonmember Survey
While associations typically survey members, reaching out to nonmembers can also help shed light on ways to strengthen…
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MembershipArticleOver 2 years old
Turn to Friendly Competition to Drive Affiliate Growth
Associations are turning to contests to push growth among chapters and affiliates. Learn the steps the Academy of…
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MembershipArticleOver 2 years old
How One Group Lets Volunteer Groups Lead Themselves
When PEAK Grantmaking empowered its members to self-organize, it found a way to strengthen bonds among volunteers.
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MembershipArticleOver 2 years old
Develop Connections With Nonmembers At Your Annual Meeting
An annual meeting is a prime opportunity to engage with nonmembers—whether you want to gain a better understanding…
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Marketing / CommunicationsArticleOver 2 years old
Two Ways to Better Promote Volunteer Opportunities
During a website revamp in 2020, the American Society of Microbiology redesigned how it promoted and presented its…
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Organizational StrategyArticleOver 2 years old
How an Engineering Association Reversed 10 Years of Stagnant Growth
The Ontario Society of Professional Engineers is a 23-year-old organization, with almost 10,000 engineers, engineering graduates, and engineering…
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MembershipArticleOver 2 years old
New Membership Model Sparks Growth
In 2020, the Association of School Business Officials International added a new membership category that allowed an entire…
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MembershipArticleOver 2 years old
How Groups Can Attract New Audiences With Joint Membership Initiatives
Since 2020, the National Fastpitch Coaches Association has collaborated with collegiate and high school coaching associations nationwide on…
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MembershipArticleOver 2 years old
Why Quiet Learners Matter in Online Communities Too
Whether you call them lurkers or learners, every online community has members who prefer to listen and read…
