Tag
Membership
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MembershipArticleOver 2 years old
The Building Blocks of a Flexible Volunteer Model
To attract new volunteers and redefine its board’s focus, the Network for Change and Continuous Innovation launched a…
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Marketing / CommunicationsArticleOver 2 years old
AARP Responds to Viral Posts With Benefits Contest
The association’s “Benefits Badass” contest follows a phenomenon of TikToks by members outside its core audience touting its…
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MembershipArticleOver 2 years old
Baby, Come Back! How to Win Back Lapsed Members and Why You Should
When a member leaves, it doesn’t mean goodbye forever. Members who have walked away may be the easiest…
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MembershipArticleOver 2 years old
Prioritize Member Preferences to Create an Effective Renewal Campaign
Knowing how members prefer to receive communication is important for associations on several fronts, especially when it’s renewal…
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Business DevelopmentArticleOver 2 years old
Innovation Challenge Brings Members and Startups Together to Address Climate Change
The Global Cement and Concrete Association’s initiative is designed to speed new technologies to reduce its industry’s carbon…
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LearningArticleOver 2 years old
Help Your Members Create More Effective Content
How should you approach your member volunteers when they present content ideas that are too narrow or not…
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MembershipArticleOver 2 years old
The Power of a Merger
When the National Fenestration Rating Council acquired a floundering nonprofit, it found a way to better lead its…
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MembershipArticleOver 2 years old
National Volunteer Week: Make Sure Your Thank You Means Something
With National Volunteer Week underway, it’s the perfect time to thank your volunteers for all they do. More…
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Marketing / CommunicationsArticleOver 2 years old
Turn to Data to Spring Clean Your Member Emails
Looking to effectively consolidate the number of emails going to your members? Analyzing your email data can help…
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MembershipArticleOver 2 years old
Three Ways to Revive Online Community Engagement
If your online member community has been in a lull, enlisting member volunteers, seeding expertise-driven questions on the…
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MembershipArticleOver 2 years old
Two Ways to Attract Generation Z Into Your Member Ranks
Gen Z is looking to engage and make a meaningful impact. But with research showing they have little…
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MembershipArticleOver 2 years old
Best Practices for Re-Engaging At-Risk Members
All associations have some members on the fence about renewing. How can you recognize these individuals and then…
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Meetings / EventsArticleOver 2 years old
How to Re-Engage Members in Chapter Events
Some association pros have found that their members are returning to larger in-person conferences but not to local…
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Organizational StrategyArticleOver 2 years old
How KPIs Can Make Volunteer Groups More Successful
While associations often rely on key performance indicators to measure financial and operational success, they can also be…
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MembershipArticleOver 2 years old
Good Reads You Might Have Missed: Go Deeper With Your AMS
Thinking beyond the basic functionality of your AMS will help you expand what it can do for your…
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LearningArticleOver 2 years old
How Qualitative Research Can Help Uncover Member Needs
In 2018, the American Society of Anesthesiologists set out to paint a full picture of its members by…
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MembershipArticleOver 2 years old
Virtual Customer Service Initiatives Aim to Boost Membership and Engagement
The Snow and Ice Management Association's online office hours and "valet service" are designed to remove barriers for…
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AdvocacyArticleOver 2 years old
Fragrance Group Launches Robust Data-Gathering Effort
The Fragrance Creators Association’s Policy Insights Program centralizes industry data to better anticipate advocacy and member needs.
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MembershipArticleOver 2 years old
Use Your Member-Referral Program to Drive Recruitment and Engagement
Member-referral programs can help associations expand their communities. One membership expert shares some strategies for developing a referral…
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MembershipArticleOver 2 years old
Use Data to Inform Your Member-Recruitment Strategies
Data can guide many types of strategies that associations develop, including how they recruit members. With that in…
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LearningArticleOver 2 years old
How Members Can Tell You What You Need
In building its new certification program, AIGA leaned into the power of data to find what mattered most…
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Conscious InclusionArticleOver 2 years old
Making Global DEI Work for Everybody
Pursuing diversity, equity, and inclusion goals can become more complex when you’re moving beyond your familiar communities. Two…
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MembershipArticleOver 2 years old
Three Ways to Invest In and Grow Your Chapters
Looking to build your chapters but unsure about what areas to tackle? Investing in resources, giving members opportunities…
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MembershipArticleOver 2 years old
Three Tips for Developing an Engaging Website
As an association professional, you understand the value of a strong digital presence. An engaging website not only…
