Tag
Membership
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Marketing / CommunicationsArticleOver 5 years old
Customer Service: Don’t Leave Your Members Hanging
American businesses are ignoring consumer queries on social networks, a study finds. Plus: Let’s make live-tweeting at events…
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MembershipArticleOver 5 years old
Open Gaming Alliance Sees Potential in Indie Sector
A videogame-industry trade group is making it easier for indie studios to join and is expanding the group's…
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MembershipArticleOver 5 years old
Auto-Renewal and Monthly Payments: The Perfect Mix?
Automatic dues renewal is a trendy option for associations. I've had my doubts, but I'm seeing the light…
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AdvocacyArticleOver 5 years old
Best Benefit Ever: Environmental Protection for Bicyclists
Prompted by a successful membership drive, we look at what keeps the International Mountain Bicycling Association’s wheels spinning.
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MembershipArticleOver 5 years old
Tuesday Buzz: Rethink Your Membership Strategy
An association industry consultant thinks it's worth taking a look at groups that are successfully holding their own…
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MembershipArticleOver 5 years old
Member Personalization: Can Tech Replicate Relationships?
As associations get better at personalizing products and services to each individual member, what happens to direct human…
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MembershipArticleOver 5 years old
Best Benefit Ever: A One-Stop Portal for Copyright Protection
A leading British music-industry association has launched a portal for members to keep track of illegal distribution of…
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AdvocacyArticleOver 5 years old
Associations Struggle to Engage Members in Advocacy Efforts
Association advocacy is a year-round job, but government relations professionals say it can be tough to keep members…
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MembershipArticleOver 5 years old
Monday Buzz: When a Publisher Tackles Membership
Has Slate's push to turn readers into paying members paid off? Plus: What's going on with Facebook Instant…
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Meetings / EventsArticleOver 5 years old
District of Columbia Bar: Now That’s a Close Vote
One bar association had a vote so close that low response may have been the deciding factor in…
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MembershipArticleOver 5 years old
Where Is Your Membership Showroom?
Big online retailers are finding that real-world showrooms have an important influence on customers' buying habits. How can…
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LearningArticleOver 5 years old
Best Benefit Ever: A Crash Course for Payroll Professionals
Learn how one association is trying to help payroll pros get the education they need to keep up…
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Marketing / CommunicationsArticleOver 5 years old
Marketing & Membership: A Few Worthy Takeaways From MMCC 2015
Didn’t make it to the 2015 Marketing, Membership, and Communications Conference in Washington, DC this week? Don’t worry—we…
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Marketing / CommunicationsArticleOver 5 years old
Jeffrey Cufaude: One Session, Many Approaches
How many kinds of learning can you fit into an hour? The answer, according to MM&C Conference presenter…
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MembershipArticleOver 5 years old
The Personal Touch: Personalization for Associations
Why personalization matters more than ever for associations.
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Marketing / CommunicationsArticleOver 5 years old
The Promise of Personalization
Associations know a lot about their members, often enough to customize products and services based on each member’s…
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Marketing / CommunicationsArticleOver 5 years old
So, You Want to Personalize Your Products?
As Ray van Hilst, director of client strategy and marketing at Vanguard Technology, puts it, the technology of…
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MembershipArticleOver 5 years old
Ask the CEO: Carey Goryl, CAE
Carey Goryl, CAE, CEO of the International Association of Forensic Nurses, answers questions from IAFN member Susan Chasson.
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Marketing / CommunicationsArticleOver 5 years old
This Association Has Found the Secret to Social Success in China
Learn how the Institute of Management Accountants is tackling social media in China.
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MembershipArticleOver 5 years old
From Where I Sit: Don’t Delegate Everything
Jay Karen, CAE, is CEO of Select Registry, explains why too much “CEO stuff” might leave you out…
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MembershipArticleOver 5 years old
Which Members Matter Most? Use Segmentation to Find Out
Segmentation means deciding which members are most valuable.
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FundraisingArticleOver 5 years old
Rules of Engagement: Dues: You Decide
Why “pay what you want” might be less crazy than it sounds.
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MembershipArticleOver 5 years old
Data Nugget: Why Don’t Nonmembers Join?
A John Wiley & Sons, Inc. survey uncovers why nonmembers aren’t joining associations.
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MembershipArticleOver 5 years old
Association: Booksellers Show Strength in Healthy Comeback
Struggling no more? The American Booksellers Association reports a member surge that's driven by indie booksellers—and highlighted by…
