Tag
Membership
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MembershipArticleOver 5 years old
Slate Plus: What Slate Might Learn From Associations
So you want to launch a membership program for your most avid readers? Associations have a little experience…
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MembershipArticleOver 5 years old
Should You Throw Unemployed Members a Bone?
The pros and cons of giving members who are out of work a discount or even a free…
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Meetings / EventsArticleOver 5 years old
The Mullet Strategy to Online Community Management
Why a "business out front, party in the back" strategy may help you better leverage your online community.…
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MembershipArticleOver 5 years old
Strengthening the Chain: Two Supply Chain Associations Become One
In response to a changing market, two associations serving the supply chain industry recently merged in an effort…
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MembershipArticleOver 5 years old
Travel Executive Group’s New Benefit: Free Conference Registration
The Association of Corporate Travel Executives is trying to sweeten the membership deal for prospective members with buying…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Facebook Organic Reach Continues to Slide
Your association's ability to reach readers is in a precarious position. Plus: Updates from the world's biggest social…
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MembershipArticleOver 5 years old
Let Your Member Engagement Data Show You The Way
How one association unbundled some of its benefits and packaged them around "clusters of behavior" in its member…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Fully Engaged and Ready to Grow
A membership expert talks about a member experience that knocked her socks off. Also: a Silicon Valley human…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Bite-Size Association Outreach
Make your communication efforts better, faster, and more digestible. Also: the means to leverage your association's data.
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MembershipArticleOver 5 years old
Why “Giving Back” Isn’t What You Need From Volunteers
Having volunteers is great, but you need more than people who are looking for a sense of purpose.…
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MembershipArticleOver 5 years old
Seeking New Members Through Affiliate Marketing
A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with…
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MembershipArticleOver 5 years old
Social Media Roundup: Membership Rewards Keep Annoyance at Bay
Cross Slate's palm with silver, and an old web annoyance is gone. Plus: your board as an association…
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MembershipArticleOver 5 years old
Nosy Member Engagement: Get Your Nose Into It
Why taking a nosy approach might be the perfect strategy for building member engagement. Also: A reminder that…
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AdvocacyArticleOver 5 years old
Unionization’s New Face: The Rise of the Worker Center
With traditional unions struggling in the face of a changing work climate, labor activists have started to change…
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AdvocacyArticleOver 5 years old
Payment Processors Try To Head Off “Operation Choke Point”
With federal regulators targeting payment processors in an effort to take on potentially fraudulent business practices such as…
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Marketing / CommunicationsArticleOver 5 years old
Online Communication: Find Better Ways To Respond To Members
It's not them, it's you. Curb online communication flubs before you lose another member. Also: An executive explains…
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MembershipArticleOver 5 years old
Revamped Membership Strategy Brings Record Growth to Coaches’ Group
A year after completing a strategic assessment of its membership, the International Coach Federation saw the number of…
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MembershipArticleOver 5 years old
Captain America: Think Like a Superhero
When the office is in chaos, leaders can save the day the Captain America way. Also: Get your…
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Marketing / CommunicationsArticleOver 5 years old
Embezzlement: How to Give Members the Bad News
Associations that have experienced embezzlement recommend early and honest communication to maintain trust and support from members.
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MembershipArticleOver 5 years old
Monday Buzz: Regain Control of Your Renewal Rates
Tips for retaining your membership numbers. Plus: Don't turn off the introverts who attend your events.
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MembershipArticleOver 5 years old
Friday Buzz: Deliver Us From Lackadaisical Leaders
Management teams must reassess their staff when a poorly performing executive brings them down. Also: Look to data…
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MembershipArticleOver 5 years old
A Lesson in Quality From For-Profit Membership Programs
Associations may be more similar than we think to for-profit membership programs, where flawless service quality is a…
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Meetings / EventsArticleOver 5 years old
Tuesday Buzz: When An Association Goes ‘Poof’
The tale of an association that eventually fell apart when it failed to keep up with its changing…
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MembershipArticleOver 5 years old
CompTIA Opts for New Open-Access Membership Model
Membership numbers have been steady for several years at CompTIA, but its leaders believed it was time to…
