Tag
Membership
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Marketing / CommunicationsArticleOver 5 years old
Outdoor Industry Association Keeps an Ear Out for Members
To help its members stay current among the myriad conversations happening via social media, the Outdoor Industry Association…
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MembershipArticleOver 5 years old
Where Associations Saw Their Membership Grow In 2013
Early results from a new study show that recruitment, not renewals, drove member growth for many associations. Also:…
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MembershipArticleOver 5 years old
More Spring Cleaning Ideas for Membership Pros
Is it finally spring yet? It's time once more to declutter your membership practices, and these five ideas…
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AdvocacyArticleOver 5 years old
Power of A: Arizona Dentists Give The Gift of a Smile
The Central Arizona Dental Society each year gives dentists and other dentistry professionals the chance to help those…
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MembershipArticleOver 5 years old
Tech Memo: Speedier Service With Toll-Free Texting
Toll-free texting could be the perfect customer service solution for your association.
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MembershipArticleOver 5 years old
Membership Memo: Pay What You Will for Benefits
A better measure for intangible benefits.
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MembershipArticleOver 5 years old
Rules of Engagement: Join the Membership Club
Lessons from associations' for-profit kin, the membership club.
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Best Benefit Ever: Ethics Assessment Tool
The Association of Fundraising Professionals helps its members figure out the right move with its ethics assessment tool.
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MembershipArticleOver 5 years old
As Membership Changes, So Does Motorcoach Association
Recognizing that its core group of members has changed, the Florida Motorcoach Association is adjusting the way it…
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MembershipArticleOver 5 years old
Is Engaging Without Metrics Really Engagement?
Why tracking metrics should be more of a priority for organizations trying to build engagement. Also: What associations…
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MembershipArticleOver 5 years old
Designing New Opportunities for Millennial Members
On the heels of new research on millennials that illustrates some potential areas of concern for associations, we…
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MembershipArticleOver 5 years old
The Outsize Effects of Environmental Conditions on Membership
Membership is tough work, and success often hinges on which way the wind blows in your industry. But…
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MembershipArticleOver 5 years old
Access as a Benefit: Slate’s News-Focused Take on Membership
In keeping with the trend of news outlets hunting for new revenue models, the popular online magazine is…
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MembershipArticleOver 5 years old
Social Media Roundup: Better Strategy Means Smarter Questions
Blazing a new trail toward membership success starts with asking better questions. Also: Your nonprofit isn’t winning (on social…
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MembershipArticleOver 5 years old
Catching Up With Membership Stories, Part 2
One association professional called all 1,000 of her association's new members on the phone. Another association dug into…
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MembershipArticleOver 5 years old
Social Media Roundup: Overcoming the Millennial Hurdle
Millennial habits could pose a unique challenge for association membership efforts, but don’t let that prevent you from…
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MembershipArticleOver 5 years old
Bring the Volunteer Opportunities to Your Members
The concept of "accessible volunteering" could help ensure your members are involved even if they don't have much…
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Marketing / CommunicationsArticleOver 5 years old
Online Engagement: Take Small Talk Up a Notch
Online engagement keeps your members involved and gives them extra value. Also: Publicity professionals share pointers on how…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Get Your Audiences Reading and Sharing
Uncover the emotional drivers behind the most popular content spreading across the internet. Also: rekindling the call for…
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MembershipArticleOver 5 years old
Social Media Roundup: Member Matters
When was the last time you sat back and considered what your members wanted? If you have to…
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MembershipArticleOver 5 years old
Catching Up With Membership Stories, Part 1
One association launched a tiered membership structure. Another was on a 29-month membership growth streak. I followed up…
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MembershipArticleOver 5 years old
Citizen Science Association Experiments With Free Membership
A science-focused association is looking to kickstart its inception with free memberships.
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MembershipArticleOver 5 years old
Membership At Scale: Lessons From Costco and Amazon Prime
Two of the best private-sector examples of membership programs have impressive reach, but that doesn't mean their models…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Complacency is not an Option
Why your social strategy shouldn’t stay so complacent. Also: New conference technology that turns anyone’s smartphone into a…
