Tag
metrics
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FundraisingArticleOver 1 year old
Using Data to Improve Fundraising Strategy: KPIs to Know
From donor retention to event attendance, key performance indicators (KPIs) reveal what really drives fundraising success. Learn which…
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MembershipArticleOver 1 year old
Measuring Community Success: What Metrics Matter (and Why)
This is the fifth article in our Community Management Series. Read part one, part two, part three, part…
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MembershipArticleOver 5 years old
Top Ways to Analyze Visitor Website Engagement
Now more than ever, associations must demonstrate value to retain their members. One of the keys to accomplishing…
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MembershipArticleOver 5 years old
Which Community KPIs Should Associations Pay Attention to in 2021?
Vanity metrics are nice, but your key performance indicators should focus on the relationship between engagement and business…
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Marketing / CommunicationsArticleOver 5 years old
Digital Metrics to Set and Monitor to Improve Event Marketing
Data can be king when it comes to digital marketing, but what data can bring the best results?…
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Members onlyAdvocacyTemplateOver 5 years old
Government Affairs Metrics
A presentation on measuring the effectiveness of an association's government affairs work, covering how to tailor metrics to…
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Marketing / CommunicationsArticleOver 5 years old
Get the Most from Your Email Metrics
What is the first step associations need to take when looking at their email data? First look at…
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AdvocacyArticleOver 5 years old
Strategies for Measuring Government Relations Achievements
All departments in an organization need to prove their productivity, including government relations. Gone are the days when…
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We’re Getting Just a Little Closer to a Password-Free Future
In the past half-decade, efforts to bring alternatives to the traditional password approach have picked up steam—thanks in…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Tips for Collaborating on Events
Hosting a joint meeting with another organization can come with big benefits—as long as you’re on the same…
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Marketing / CommunicationsArticleOver 5 years old
As Podcasting Matures, Data Standardization Efforts Emerge
The podcasting market, which is growing into a major media force of its own, is fostering an array…
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Orlando Airport Turns Switch on Face-Scanning Tech for Travelers
Recently, Orlando International Airport became the first in the country to require that all international passengers use biometric…
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GovernanceArticleOver 5 years old
Wednesday Buzz: What Metrics Should the Board Monitor?
Some metrics association boards should be monitoring. Also: Artificial intelligence may make some nonprofit roles obsolete.
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Organizational StrategyArticleOver 5 years old
Keys to Innovation Success
It’s a popular notion that innovation only arises from drastically out-of-the box thinking, bold risk-taking, and exploration in…
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Meetings / EventsArticleOver 5 years old
How to Measure the Success of Your Event
Here's what to keep in mind as you set up processes to measure how well your conference went.
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Could the iPhone X Pave the Path for Biometrics at the Airport?
With Apple’s new premium phone giving biometrics their most mainstream stage yet, analysts suggest it could help ease…
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Organizational StrategyArticleOver 5 years old
How to Lose Well at the End of a Winning Streak
Every association is bound to face failure at some point, but how team leaders respond to that loss…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Facebook’s Bad Engagement Metric
The social media giant is apologizing to advertisers this week after an engagement metric involving video proved misleading.…
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Organizational StrategyArticleOver 5 years old
Using Data to Meet Your Strategic Goals
Collecting data from inside your own organization can be difficult, but organizing and analyzing it may help with…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Media Outlets Measure Engagement, But Don’t Act on It
A new survey from the Engaging News Project finds that most newsrooms track a number of data points…
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Organizational StrategyArticleOver 5 years old
Metrics for Success: Process to Progress
How member-serving organizations specifically can best measure performance—and use those measures effectively—is at the core of the multi-phase…
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MembershipArticleOver 5 years old
Data: Engagement Plans Pay Off
Less than one-in-three associations worldwide (31 percent) has a formal plan for measuring member engagement, according to a…
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Organizational StrategyArticleOver 5 years old
Do You Lead With the Right Metrics?
You track revenue and memberships, but that's not enough to know if your association is hitting home. One…
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MembershipArticleOver 5 years old
Find More Meaning in Your Metrics
In baseball, "Wins Above Replacement" has become a powerful metric for connecting player performance to teams' missions: winning…
