Tag
Non-Dues Revenue
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Organizational StrategyArticleOver 5 years old
How Your Competitors’ Pricing Should Fit Into Your Pricing Strategy
“When it comes to pricing and value propositions for our association’s products, do our competitors matter?” That’s a…
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Organizational StrategyArticleOver 5 years old
Five Essentials to Consider Before Expanding to Foreign Markets
At a time when organizations are revamping their strategies and rethinking ways to deliver value to their customers,…
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Meetings / EventsArticleOver 5 years old
A Revenue-Generating Sponsored Webinar Strategy
When the COVID-19 pandemic shut down most of the world in March 2020, many associations looked to stabilize…
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FundraisingArticleOver 5 years old
Eight Ways to Raise Nondues Revenue With a Virtual Auction
As we settle into 2021, organizations of all shapes and sizes are adapting to the new normal of…
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Meetings / EventsArticleOver 5 years old
A New Event Serves Up New Revenue During the Pandemic
Like many associations, the School Nutrition Association canceled its in-person annual conference due to the pandemic. While SNA…
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Meetings / EventsArticleOver 5 years old
How an Association Heavily Dependent on Conference Revenue Survived the Pandemic
Pre-Covid, ISPOR−The Professional Society for Health Economics and Outcomes had a global membership of 20,000 and an operating…
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Meetings / EventsArticleOver 5 years old
How One Association Priced Its Virtual Annual Meeting
As one association after another pivoted to virtual conferences back in spring 2020, there were so many unknowns…
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Meetings / EventsArticleOver 5 years old
How to Drive Revenue in the Aftermath of COVID-19 Content Disruption
While the pandemic has disrupted business models, it presents association leaders with the chance to explore market needs,…
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OperationsArticleOver 5 years old
Two Strategies for Combating COVID-19 Financial Challenges
As association leaders navigate COVID-19 and its effects on all aspects of revenue, they are making important decisions…
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Marketing / CommunicationsArticleOver 5 years old
Maximize Nondues Revenue by Optimizing Your Media Kit
When you think media kits, you think shiny, glossy, sharply photographed, impeccably art-directed, lavishly printed, right? Yes, except…
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Marketing / CommunicationsArticleOver 5 years old
How to Develop a Revenue-Boosting Marketing Strategy for Your Online Career Center
Your association’s career center is one of your most valuable resources for increasing nondues revenue and member engagement.…
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Organizational StrategyArticleOver 5 years old
Three Budgeting Tactics for Reducing Losses Caused by COVID-19
This year was off to a great start—you had approval on your budget and programs and hit the…
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MembershipArticleOver 5 years old
How Affinity Programs Can Help Members During the Pandemic
As the association community grapples with event cancellation and virtual nimbleness amid the COVID-19 crisis, it is critical…
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Business DevelopmentArticleOver 5 years old
Grow Nondues Revenue With a Digital Platform Business
Even before the COVID-19 pandemic triggered a global recession, growing nondues revenue was top of mind for association…
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MembershipArticleOver 5 years old
Three Tactics to Boost Your Nondues Revenue
For many associations, building new ways to generate revenue and diversify beyond membership comes down to identifying, and…
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Organizational StrategyArticleOver 5 years old
Six Questions to Ask If Your Association Is Facing a For-Profit Competitor
Chances are that online education has become an increasing part of your association’s value proposition or a means…
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FundraisingArticleOver 5 years old
How Free Events Can Boost Sponsorship Revenue
In 2017, the LGBT Bar Association of Greater New York found that fewer and fewer members were coming…
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Meetings / EventsArticleOver 5 years old
How to Turn the COVID-19 Conference Sponsorship Nightmare Into a Growth Opportunity
The impact of COVID-19 on association conference sponsorships can be deemed a nightmare: Revenue goals are shattered, and…
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Meetings / EventsArticleOver 5 years old
A Strategy for Boosting Early-Attendee Registration
The problem. The American Institute of Steel Construction always had a successful annual conference, but late attendee registration was…
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LearningArticleOver 5 years old
An Online Class to Address Members’ Top Concern
Members of the Professional Pricing Society (PPS) would all say the same thing every time they got together…
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Meetings / EventsArticleOver 5 years old
Make Your Expo Exceptional
If your conference includes an expo, here’s some good news: Globally, attendee satisfaction with conference shows has remained…
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Meetings / EventsArticleOver 5 years old
A Festival That Unearths Revenue
The Building Industry Association of Northern Kentucky wanted to create an event for kids that showcased jobs in…
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The Antitrust Risk You May Be Overlooking
Among the liability risks that keep association executives up at night, antitrust “tying” claims are probably low on…
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Organizational StrategyArticleOver 5 years old
Four Considerations When Building a New Association Headquarters
As an association grows larger and the needs of its membership and staff evolve, its leaders find themselves…
