Tag
Non-Dues Revenue
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MembershipArticleOver 5 years old
Untapped Resources: Associations Can Add Value with Data Collection
Association communities are centered on established trust and shared values. An often underutilized way to access value for…
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Organizational StrategyArticleOver 5 years old
How Associations Can Benefit From Strategic Partnerships
Strategic partnerships when executed successfully can build momentum for both an association and outside partner. Together, we represent…
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MembershipArticleOver 5 years old
Is Your Association Leaving Money on the Table?
A new report on nondues revenue from Avenue M Group offers some takeaways for associations looking to bolster…
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Marketing / CommunicationsArticleOver 5 years old
A Broader E-Newsletter Audience Brings Major Returns
When the Edison Electric Institute reached out to its members in 2013 asking them to complete a survey…
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MembershipArticleOver 5 years old
Idea Bank: Day Pass Makes Conference Education Affordable
What's the great idea? Pay As You Wish pass Who's doing it? College Art Association What's involved? Often,…
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Marketing / CommunicationsArticleOver 5 years old
The American Chemical Society Creates an Ad Agency Experience
What do advertisers really want from association publications? Sure, they pay for ad space to promote their products…
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LearningArticleOver 5 years old
How to Launch a Successful Knowledge-Sharing Network
Associations are always looking for ways to bring in more revenue and to better serve their members. And…
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Marketing / CommunicationsArticleOver 5 years old
A New Marketing Event Brings an Association a New Crop of Revenue
Fresh produce is growing—in the soil and on vines and trees, but also in importance to consumers. For…
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Business DevelopmentArticleOver 5 years old
A New Way of Thinking About Sponsorship Partners
Some associations are finding that even their tried-and-true partners aren't interested in participating in association sponsorship programs anymore.…
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MembershipArticleOver 5 years old
What Chapters Shouldn’t Do to Boost Nondues Revenue
According to ASAE's Operating Ratio Report, revenue from membership dues has been declining for years as a percentage…
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LearningArticleOver 5 years old
Wood Flooring Group Creates a New Learning Platform
Keeping its proverbial ear to the ground, the National Wood Flooring Association (NWFA) had been hearing for years…
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Meetings / EventsArticleOver 5 years old
Design Thinking Brings Back Relevance and Revenue to Annual Conference
Annual conferences are mega-moneymakers for associations, especially as member dues increasingly occupy a smaller percentage of an association's…
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MembershipArticleOver 5 years old
Wine Group and Travel Agency Pair Up for Nondues Revenue
A couple of years ago, the American Wine Society (AWS), a group dedicated to promoting the appreciation of…
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LearningArticleOver 5 years old
Practice Makes Perfect: Online Testing Can Help Students and Associations Succeed
Before the Commission for Certification in Geriatric Pharmacy consolidated with the American Society of Consultant Pharmacists in 2016,…
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MembershipArticleOver 5 years old
Data: Membership Dues Aren’t the Only Revenue Stream
1953 Total revenue: 95.7% 2016 Trade associations: 45.4% Professional associations: 30% On average, membership dues are the single…
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Career DevelopmentArticleOver 5 years old
A Job Board Gains Traction, and Dollars, for Auto Group
What do manufacturers, distributors, auto parts stores, repair shops, marketers, and retailers all have in common? They’re the…
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LearningArticleOver 5 years old
Make Sure the Price Is Right for Your On-Demand Learning Programs
The American Medical Informatics Association is constantly thinking about how it can improve its programs, products, and services…
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Marketing / CommunicationsArticleOver 5 years old
Could a Programmatic Advertising Program Work for You?
Advertisers are using programmatic advertising more and more to reach the right consumers with the right messages. According…
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Marketing / CommunicationsArticleOver 5 years old
Make Your Magazine a Source of Nondues Revenue–Again
When Donna Dunn, CAE, took the helm of the Association of YMCA Professionals in 2009, the AYP member…
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LearningArticleOver 5 years old
How a Weekly Chat Paid Off
If asked to choose, which would you say is a larger nondues revenue producer for an association: its…
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Business DevelopmentArticleOver 5 years old
Building Revenue Beyond Dues
When Kevin Mayeux, CAE, became CEO of the 126-year-old National Association of Insurance and Financial Advisors in July…
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Marketing / CommunicationsArticleOver 5 years old
The Case of the Abandoned Shopping Cart
If you are Costco, an abandoned shopping cart means melting ice cream forming a sticky pool on the…
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Career DevelopmentArticleOver 5 years old
Get the Most Out of Your Career Center
Associations Now: What's a recent trend in association career centers? Aley: Some associations are embracing microsites as a…
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Meetings / EventsArticleOver 5 years old
From Eight Meetings to Only One
Seven years ago, the events calendar for the Consumer Bankers Association looked a lot different. CBA produced eight…
